ARC: Community: ELMAR: TOC areas: direct: journals

Journal of Interactive Marketing  Relevant ARCategory: Marketing Journals

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2007

The growth of interactions and dialogs in interactive marketing
–Venkatesh Shankar, Edward C. Malthouse [Publisher] [Google Scholar]

Customizing customization: A conceptual framework for interactive personalization
–Gaetano "Nino" Miceli, Francesco Ricotta, Michele Costabile [Publisher] [Google Scholar]

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process
–Ruud T. Frambach, Henk C.A. Roest, Trichy V. Krishnan [Publisher] [Google Scholar]

Interactions in virtual customer environments: Implications for product support and customer relationship management
–Satish Nambisan, Robert A. Baron [Publisher] [Google Scholar]

Measuring the value of electronic word of mouth and its impact in consumer communities
–Paul Dwyer [Publisher] [Google Scholar]

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