TOC: Intl J Nonprofit Voluntary Sector Mar


International Journal of Nonprofit and Voluntary Sector Marketing, 12(2)

 ARC: Community: ELMAR: TOC

areas: sectors: journals

International Journal of Nonprofit and Voluntary Sector Marketing 

Relevant ARCategory: Marketing Journals 


Arts marketing
Ruth Rentschler [Publisher]

Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations
Theresa A. Kirchner, Edward P. Markowski, John B. Ford [Publisher] [Google Scholar]

‘Step back in time and live the legend’: experiential marketing and the heritage sector
Debra Leighton [Publisher] [Google Scholar]

Single serve or package deal? A study of regular attendees to symphony orchestra concerts
Stephen Boyle [Publisher] [Google Scholar]

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?
Margee Hume, Gillian Sullivan Mort, Hume Winzar [Publisher] [Google Scholar]

‘Escaping to the gallery’: understanding the motivations of visitors to galleries
Alix Slater [Publisher] [Google Scholar]

Museum pricing: challenges to theory development and practice
Ruth Rentschler, Anne-Marie Hede, Tabitha R. White [Publisher] [Google Scholar]