ARC: Community: ELMAR: TOC areas: sectors: journals

International Journal of Nonprofit and Voluntary Sector Marketing  Relevant ARCategory: Marketing Journals

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2007

Arts marketing
–Ruth Rentschler [Publisher]

Relationships among levels of government support, marketing activities, and financial health of nonprofit performing arts organizations
–Theresa A. Kirchner, Edward P. Markowski, John B. Ford [Publisher] [Google Scholar]

‘Step back in time and live the legend’: experiential marketing and the heritage sector
–Debra Leighton [Publisher] [Google Scholar]

Single serve or package deal? A study of regular attendees to symphony orchestra concerts
–Stephen Boyle [Publisher] [Google Scholar]

Exploring repurchase intention in a performing arts context: who comes? and why do they come back?
–Margee Hume, Gillian Sullivan Mort, Hume Winzar [Publisher] [Google Scholar]

‘Escaping to the gallery’: understanding the motivations of visitors to galleries
–Alix Slater [Publisher] [Google Scholar]

Museum pricing: challenges to theory development and practice
–Ruth Rentschler, Anne-Marie Hede, Tabitha R. White [Publisher] [Google Scholar]

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