Retailing Management

Introduction

Michael Levy and Bart Weitz seek cases for the seventh edition of their book

 ARC: Community: ELMAR: Posting

areas: retailing: content

Related ARContent: Cases 

Michael Levy and I are beginning to think about the Seventh Edition of Retailing Management published by McGraw-Hill. As in past editions, the new edition will contain about 20 relatively short (3 to 5 pages) cases and a few longer cases. We would be very interested in considering cases you have written for publication in the Seventh Edition. We are particularly interested in cases that deal with location, store design, branding, retail strategy, merchandise management, store management, global retailing, information systems, CRM, customer service, and supply chain management. If we select your case for publication, your name will be prominently displayed as the case author. Please direct any questions you might have and/or email your cases to bart.weitz@cba.ufl.edu.

Prof. Barton Weitz, Executive Director
Miller Center for Retailing Education and Research
JCPenney Eminent Scholar Chair
Warrington College of Business Adm
University of Florida
Gainesville, FL 32611
phone:352-392-7166 ex 1256
FAX 352-392-4379
email: bart.weitz@cba.ufl.edu