TOC: European J Mar


European Journal of Marketing, 41(3/4)

 ARC: Community: ELMAR: TOC

areas: management: journals

European Journal of Marketing 

Relevant ARCategory: Marketing Journals 

The marketing challenges within the enlarged Single European Market
Stan Paliwoda, Svetla Marinova [Publisher] [Google Scholar]

Competitive advantage in the marketing of products within the enlarged European Union
Urša Golob, Klement Podnar [Publisher] [Google Scholar]

Designing the marketing-sales interface in B2B firms
Wim G. Biemans, Maja Makovec Brencic [Publisher] [Google Scholar]

Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
Arnold Schuh [Publisher] [Google Scholar]

Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation
Darin W. White, Keith Absher [Publisher] [Google Scholar]

Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
Dan Petrovici, Marin Marinov [Publisher] [Google Scholar]

Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe
Ulrich R. Orth, Harold F. Koenig, Zuzana Firbasova [Publisher] [Google Scholar]

Economics and politics of advertising: evidence from the enlarging European Union
Nir Kshetri, Nicholas C. Williamson, Andreea Schiopu [Publisher] [Google Scholar]

A cross-cultural comparison of self-service technology use
Daniel Nilsson [Publisher] [Google Scholar]

An examination of cross-border shopping behaviour in South-East Europe
Tanja Dmitrovic, Irena Vida [Publisher] [Google Scholar]

The practical aspects of British companies establishing and developing business in Poland
Nigel Adams [Publisher] [Google Scholar]