ARC: Community: ELMAR: TOC areas: management: journals

European Journal of Marketing  Relevant ARCategory: Marketing Journals

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The marketing challenges within the enlarged Single European Market
–Stan Paliwoda, Svetla Marinova [Publisher] [Google Scholar]

Competitive advantage in the marketing of products within the enlarged European Union
–Urša Golob, Klement Podnar [Publisher] [Google Scholar]

Designing the marketing-sales interface in B2B firms
–Wim G. Biemans, Maja Makovec Brencic [Publisher] [Google Scholar]

Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe
–Arnold Schuh [Publisher] [Google Scholar]

Positioning of retail stores in Central and Eastern European accession states: Standardization versus adaptation
–Darin W. White, Keith Absher [Publisher] [Google Scholar]

Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
–Dan Petrovici, Marin Marinov [Publisher] [Google Scholar]

Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe
–Ulrich R. Orth, Harold F. Koenig, Zuzana Firbasova [Publisher] [Google Scholar]

Economics and politics of advertising: evidence from the enlarging European Union
–Nir Kshetri, Nicholas C. Williamson, Andreea Schiopu [Publisher] [Google Scholar]

A cross-cultural comparison of self-service technology use
–Daniel Nilsson [Publisher] [Google Scholar]

An examination of cross-border shopping behaviour in South-East Europe
–Tanja Dmitrovic, Irena Vida [Publisher] [Google Scholar]

The practical aspects of British companies establishing and developing business in Poland
–Nigel Adams [Publisher] [Google Scholar]

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