ARF Convention Blog


Blog from the just completed Advertising Research Foundation Annual Convention + Expo

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Over 2000 senior marketers have defied the weather and gathered in New York City this week at Re:think 2007, the ARF’s 53rd Annual Convention.

Among them is a team of WARC bloggers (including Admap’s Roderick White and MediaPost’s Joe Mandese), so that you don’t miss any of the latest developments at this agenda-setting event.

WARC’s Re:think 2007 blog has reports on all the key sessions so far, covering presentations on and from Toyota, Red, YouTube, Kaplan Thaler, Comcast, Nielsen and Monster Worldwide.

Read the latest updates and join the debate now at


James Aitchison