TOC: J Mar


Journal of Marketing, 71(2)

 ARC: Community: ELMAR: TOC

areas: management: journals

Journal of Marketing 

Relevant ARCategory: Marketing Journals 

April, 2007

A Theory of Intraperson Games
Min Ding [Publisher] [Google Scholar]

The Influence of Corporate Messages on the Product Portfolio
Gabriel J Biehal, Daniel A Sheinin [Publisher] [Google Scholar]

Uphill or Downhill? Locating the Firm on a Profit Function
Murali K Mantrala, Prasad A Naik, Shrihari Sridhar, Esther Thorson [Publisher] [Google Scholar]

Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A Braun-LaTour, Michael S LaTour, George M Zinkhan [Publisher] [Google Scholar]

Monitoring the Dynamics of Brand Equity Using Store-Level Data
S Sriram, Subramanian Balachander, Manohar U Kalwani [Publisher] [Google Scholar]

Marketing Performance Measurement Ability and Firm Performance
Don O’Sullivan, Andrew V Abela [Publisher] [Google Scholar]

Size and Share of Customer Wallet
Rex Yuxing Du, Wagner A Kamakura, Carl F Mela [Publisher] [Google Scholar]

Multichannel Shopping: Causes and Consequences
Rajkumar Venkatesan, V Kumar, Nalini Ravishanker [Publisher] [Google Scholar]

Neglected Outcomes of Customer Satisfaction
Xueming Luo, Christian Homburg [Publisher] [Google Scholar]

Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Ashutosh Dixit, Pradeep K Chintagunta [Publisher] [Google Scholar]

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Remco Prins, Peter C Verhoef [Publisher] [Google Scholar]

Profiting from Partial Allowance of Ticket Resale
Xianjun Geng, Ruhai Wu, Andrew B Whinston [Publisher] [Google Scholar]

The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens, Marnik G Dekimpe [Publisher] [Google Scholar]