ARC: Community: ELMAR: TOC areas: cb: journals

Journal of Consumer Marketing  Relevant ARCategory: Marketing Journals

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The de-marketing of smokeless tobacco for harm reduction
–Michael L. Capella [Publisher] [Google Scholar]

Measuring consumer satisfaction with consumer protection agencies: some insights from Saudi Arabia
–Salem M. Al-Ghamdi, M. Sadiq Sohail, Abdulaziz Al-Khaldi [Publisher] [Google Scholar]

An inquiry into the factors that impact on consumer appreciation of a board game
–Alain d’Astous, Karine Gagnon [Publisher] [Google Scholar]

Exploring consumer lying in information-based exchanges
–Daniel R. Horne, Patricia A. Norberg, A. Cemal Ekin [Publisher] [Google Scholar]

Consumer attitudes and behaviors associated with direct-to-consumer prescription drug marketing
–Michael Friedman, James Gould [Publisher] [Google Scholar]

Choosing the right tools for your relationship banking strategy
–Rick Ferguson, Kelly Hlavinka [Publisher] [Google Scholar]

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