TOC: J Con Mar


Journal of Consumer Marketing, 24(2)

 ARC: Community: ELMAR: TOC

areas: cb: journals

Journal of Consumer Marketing 

Relevant ARCategory: Marketing Journals 

The de-marketing of smokeless tobacco for harm reduction
Michael L. Capella [Publisher] [Google Scholar]

Measuring consumer satisfaction with consumer protection agencies: some insights from Saudi Arabia
Salem M. Al-Ghamdi, M. Sadiq Sohail, Abdulaziz Al-Khaldi [Publisher] [Google Scholar]

An inquiry into the factors that impact on consumer appreciation of a board game
Alain d’Astous, Karine Gagnon [Publisher] [Google Scholar]

Exploring consumer lying in information-based exchanges
Daniel R. Horne, Patricia A. Norberg, A. Cemal Ekin [Publisher] [Google Scholar]

Consumer attitudes and behaviors associated with direct-to-consumer prescription drug marketing
Michael Friedman, James Gould [Publisher] [Google Scholar]

Choosing the right tools for your relationship banking strategy
Rick Ferguson, Kelly Hlavinka [Publisher] [Google Scholar]