ARC: Community: ELMAR: TOC areas: global: journals

International Marketing Review  Relevant ARCategory: Marketing Journals

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Cross-cultural differences in survey response patterns
–Sara Dolnicar, Bettina Grün [Publisher] [Google Scholar]

Market orientation, international business relationships and perceived export performance
–Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje [Publisher] [Google Scholar]

Are Hofstede’s and Schwartz’s value frameworks congruent?
–Siew Imm Ng, Julie Anne Lee, Geoffrey N. Soutar [Publisher] [Google Scholar]

Relating Hofstede’s masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements
–Daechun An, Sanghoon Kim [Publisher] [Google Scholar]

Market selection for international expansion: Assessing opportunities in emerging markets
–Sema Sakarya, Molly Eckman, Karen H. Hyllegard [Publisher] [Google Scholar]

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