TOC: Intl Mar Rev


International Marketing Review, 24(2)

 ARC: Community: ELMAR: TOC

areas: global: journals

International Marketing Review 

Relevant ARCategory: Marketing Journals 

Cross-cultural differences in survey response patterns
Sara Dolnicar, Bettina Grün [Publisher] [Google Scholar]

Market orientation, international business relationships and perceived export performance
Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje [Publisher] [Google Scholar]

Are Hofstede’s and Schwartz’s value frameworks congruent?
Siew Imm Ng, Julie Anne Lee, Geoffrey N. Soutar [Publisher] [Google Scholar]

Relating Hofstede’s masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements
Daechun An, Sanghoon Kim [Publisher] [Google Scholar]

Market selection for international expansion: Assessing opportunities in emerging markets
Sema Sakarya, Molly Eckman, Karen H. Hyllegard [Publisher] [Google Scholar]