TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 3(4)
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International Journal of Internet Marketing and Advertising
Relevant ARCategory: Marketing Journals |
2006
Risk-reducing signals for new online retailers: a study of single and multiple signalling effects
–HsiuJu Rebecca Yen [Publisher] [Google Scholar]
Approach and avoidance motivations in online auctions
–Eugene Sivadas, John Kim, Terence L. Holmes, Frank R. Kardes [Publisher] [Google Scholar]
Internet users’ attitude and behavioural intention on ebranding
–Kelvin Lee, Kenneth E. Miller [Publisher] [Google Scholar]
Traffic-based industry map of e-commerce
–Yung-Chen Hung, Yi-Cheng Liu [Publisher] [Google Scholar]