TOC: Intl J Internet Mar Adv


International Journal of Internet Marketing and Advertising, 3(4)

 ARC: Community: ELMAR: TOC

areas: ecommerce: journals

International Journal of Internet Marketing and Advertising 

Relevant ARCategory: Marketing Journals 


Risk-reducing signals for new online retailers: a study of single and multiple signalling effects
HsiuJu Rebecca Yen [Publisher] [Google Scholar]

Approach and avoidance motivations in online auctions
Eugene Sivadas, John Kim, Terence L. Holmes, Frank R. Kardes [Publisher] [Google Scholar]

Internet users’ attitude and behavioural intention on ebranding
Kelvin Lee, Kenneth E. Miller [Publisher] [Google Scholar]

Traffic-based industry map of e-commerce
Yung-Chen Hung, Yi-Cheng Liu [Publisher] [Google Scholar]