ARC: Community: ELMAR: TOC areas: product: journals

Journal of Product Innovation Management  Relevant ARCategory: Marketing Journals

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March, 2007

Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
–Andreas M. Kaplan, Detlef Schoder, Michael Haenlein [Publisher] [Google Scholar]

The Relative Importance of Interfirm Relationships and Knowledge Transfer for New Product Development Success
–Mette Praest Knudsen [Publisher] [Google Scholar]

Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price
–Barry L. Bayus, Wooseong Kang, Rajshree Agarwal [Publisher] [Google Scholar]

How Teamwork Matters More as Team Member Dispersion Increases
–Martin Hoegl, Holger Ernst, Luigi Proserpio [Publisher] [Google Scholar]

Systematic Design Methods and the Creative Performance of New Product Teams: Do They Contradict or Complement Each Other?
–Roger Th. A. J. Leenders, Jo M. L. van Engelen, Jan Kratzer [Publisher] [Google Scholar]

PERSPECTIVE: Empirical Generalization and the Role of Culture in New Product Development
–John E. Ettlie [Publisher] [Google Scholar]

Book Reviews

Kellogg on Branding: By the Marketing Faculty of the Kellogg School of Management by Alice M. Tybout and Tim Calkins (eds.)
–George Castellion [Publisher] [Google Scholar]

The Change Function: Why Some Technologies Take Off while Others Crash and Burn by Pip Coburn
–Laurence P. Feldman [Publisher] [Google Scholar]

Product Innovation: Leading Change through Integrated Product Development by David L. Rainey
–John C. Crawford [Publisher] [Google Scholar]

Quality Management System Handbook for Product Development Companies by Vivek Nanda
–George Kingston [Publisher] [Google Scholar]

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