ARC: Community: ELMAR: TOC areas: cb: journals

Journal of Consumer Behaviour  Relevant ARCategory: Marketing Journals

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2007

If not now, when?
–Andrea Davies, James Fitchett [Publisher] [Google Scholar]

Compared to whom? The impact of status on third person effects in advertising persuasion in a South African context
–Sonya A. Grier, Anne M. Brumbaugh [Publisher] [Google Scholar]

Extending the brand image on new products: the facilitative effect of happy mood states
–Rainer Greifeneder, Herbert Bless, Thorsten Kuschmann [Publisher] [Google Scholar]

Consumer recycling: role of incentives, information, and social class
–Easwar S. Iyer, Rajiv K. Kashyap [Publisher] [Google Scholar]

An exploratory study of consumer style: country differences and international segments
–John A. McCarty, Martin I. Horn, Mary Kate Szenasy, Jocelyn Feintuch [Publisher] [Google Scholar]

Purchasing decisions in non-traditional households: the case of lesbian couples
–Robert E. Wilkes, Debra A. Laverie [Publisher] [Google Scholar]

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