TOC: J Con Behaviour


Journal of Consumer Behaviour, 6(1)

 ARC: Community: ELMAR: TOC

areas: cb: journals

Journal of Consumer Behaviour 

Relevant ARCategory: Marketing Journals 


If not now, when?
Andrea Davies, James Fitchett [Publisher] [Google Scholar]

Compared to whom? The impact of status on third person effects in advertising persuasion in a South African context
Sonya A. Grier, Anne M. Brumbaugh [Publisher] [Google Scholar]

Extending the brand image on new products: the facilitative effect of happy mood states
Rainer Greifeneder, Herbert Bless, Thorsten Kuschmann [Publisher] [Google Scholar]

Consumer recycling: role of incentives, information, and social class
Easwar S. Iyer, Rajiv K. Kashyap [Publisher] [Google Scholar]

An exploratory study of consumer style: country differences and international segments
John A. McCarty, Martin I. Horn, Mary Kate Szenasy, Jocelyn Feintuch [Publisher] [Google Scholar]

Purchasing decisions in non-traditional households: the case of lesbian couples
Robert E. Wilkes, Debra A. Laverie [Publisher] [Google Scholar]