Value and Growing Markets


Great Lakes/NASMEI International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets, Chennai, India, 21-22 Dec 2007; Deadline 15 May 2007

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Date: Sun, 8 Apr 2007 14:16:40 -0700
From: "Srinivasan, V" <>

GREAT LAKES – NASMEI International Marketing Conference on
Creating, Communicating, and Delivering Value in Growing Markets
at Chennai, INDIA on December 21-22, 2007

The Great Lakes Institute of Management, Chennai (formerly Madras), India and the North American Society for Marketing Education in India will hold an international marketing conference on the overall theme of creating, communicating, and delivering value in growing markets at Chennai, India on Friday-Saturday, December 21-22, 2007. The event is sponsored by the recently established Kotler-Srinivasan Center for Research in Marketing at Great Lakes. Theoretical, methodological, and/or empirical research papers in any sector of marketing (B to B or B to C, products or services) are welcome. Research papers could be related to creating value (market research, competitive analysis, product, service, pricing), communicating value (branding, advertising, personal selling, promotion), or delivering value (channels management, wholesaling, retailing, CRM, web-based marketing), or their integration (marketing strategy, competitive strategy, marketing processes, marketing organization).

Conference Co-Chairs

  • Professor V. “Seenu” Srinivasan, Stanford University, Stanford, California, USA
  • Professor V. J. Sivakumar, Great Lakes Institute of Management, Chennai, India

Submission of Abstracts

Abstracts (electronic submission only) of 150 to 200 words are due by May 15, 2007. Decision on acceptance will be conveyed by May 31. Extended abstracts (two pages in length) are due (electronic submission only) by November 15, 2007. Please submit abstracts to the following email address. State clearly your last name on the subject line of the email and in the abstract along with email ID and affiliation for easy identification while collating. Extended abstracts will be put together and a copy given to each participant at the conference.

Email abstracts to: Dr. Sivakumar at

Registration Details

Registration fee will be Rs. 2,000 for participants from India. Students can attend for Rs. 1,000 each. Registration for International participants will be U.S. $100. The charges include lunch, tea, dinner at the end of the first day, and conference materials. The registration fees do not include accommodation, any other meals, or travel expenses.


Arrangements are being worked out with a few hotels in Chennai. One of these will also be the conference venue. Chennai has several hotels to suit most budgets. We will forward to you the e-mail addresses of hotels where we have made arrangements at conference rates. Chennai is a coastal city with beautiful beaches and colorful temples, and December is a pleasant time of the year in Chennai both in terms of weather and the music season. You can plan on extending your stay if you wish to tour the seventh century A.D. seashore temples at Mahabalipuram near Chennai, or proceed to Pondicherry, the French-Indian town with its Aurobindo Ashram.