ARC: Community: ELMAR: TOC areas: services: journals

Journal of Services Marketing  Relevant ARCategory: Marketing Journals

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2007

Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator
–Irene C.L. Ng [Publisher] [Google Scholar]

Turf wars or a misunderstanding of roles: an examination of the relationship between marketers and lawyers within the corporation
–Paul Sergius Koku [Publisher] [Google Scholar]

A service effort allocation model for assessing customer lifetime value in service marketing
–Ben Shaw-Ching Liu, Nicholas C. Petruzzi, D. Sudharshan [Publisher] [Google Scholar]

The conceptual domain of service loyalty: how many dimensions?
–Tim Jones, Shirley F. Taylor [Publisher] [Google Scholar]

Banking patronage motives of the urban informal poor
–Stephen Graham Saunders, Mike Bendixen, Russell Abratt [Publisher] [Google Scholar]

An exploration of relational customers’ response to service failure
–Natalie Hedrick, Michael Beverland, Stella Minahan [Publisher] [Google Scholar]

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