TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 16(2)

 ARC: Community: ELMAR: TOC

areas: sectors: journals

Journal of Marketing for Higher Education 

Relevant ARCategory: Marketing Journals 


The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan
Basheer A. M. AL-ALAK [Publisher] [Google Scholar]

Marketing Colleges to Home-Schooled Students
Perry Haan, Cam Cruickshank [Publisher] [Google Scholar]

The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market
Mike Willis [Publisher] [Google Scholar]

A Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities
Mohamed M. Mostafa [Publisher] [Google Scholar]

An Examination of Influences and Factors on the Institutional Selection Processes of Freshmen Student-Athletes at Small Colleges and Universities
Benjamin D. Goss, Colby B. Jubenville, Jaime Orejan [Publisher] [Google Scholar]

The Impact of New Major Offerings on Student Retention
Paul L. Sauer, Joseph B. O’Donnell [Publisher] [Google Scholar]