TOC: European J Mar


European Journal of Marketing, 41(1/2)

 ARC: Community: ELMAR: TOC

areas: management: journals

European Journal of Marketing 

Relevant ARCategory: Marketing Journals 


Reply to criticisms of marketing, the consumer society and hedonism
John O’Shaughnessy, Nicholas Jackson O’Shaughnessy [Publisher] [Google Scholar]

The importance of innovation in international textile firms
Natalia Vila, Ines Kuster [Publisher] [Google Scholar]

An ethical basis for relationship marketing: a virtue ethics perspective
Patrick E. Murphy, Gene R. Laczniak, Graham Wood [Publisher] [Google Scholar]

The mix of qualitative and quantitative research in major marketing journals, 1993-2002
Dallas Hanson, Martin Grimmer [Publisher] [Google Scholar]

Segmenting cyberspace: a customer typology for the internet
Stuart J. Barnes, Hans H. Bauer, Marcus M. Neumann, Frank Huber [Publisher] [Google Scholar]

Towards a contingent, empirically validated, and power cognisant relationship marketing
Edward Kasabov [Publisher] [Google Scholar]

The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
Diana Seno, Bryan A. Lukas [Publisher] [Google Scholar]

Analysing firms’ failures as determinants of consumer switching intentions: The effect of moderating factors
Carmen Antón, Carmen Camarero, Mirtha Carrero [Publisher] [Google Scholar]

Relationships and performance of trade intermediaries: an exploratory study
Patrick K.O. Fung, Ivy S.N. Chen, Leslie S.C. Yip [Publisher] [Google Scholar]

International marketing behaviour amongst exporting firms
Bo Rundh [Publisher] [Google Scholar]

Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
Tony Conway, Jeryl Whitelock [Publisher] [Google Scholar]