ARC: Community: ELMAR: TOC areas: global: journals

International Marketing Review  Relevant ARCategory: Marketing Journals

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2007

An attribution theory approach for understanding the internationalization of professional service firms
–Kathryn T. Cort, David A. Griffith, D. Steven White [Publisher] [Google Scholar]

The nature of international retail divestment: insights from Ahold
–Mark Palmer, Barry Quinn [Publisher] [Google Scholar]

The fundamentals of standardizing global marketing strategy
–Nanda K. Viswanathan, Peter R. Dickson [Publisher] [Google Scholar]

A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies
–Michelle R. Nelson, Hye-Jin Paek [Publisher] [Google Scholar]

Consumer animosity: a literature review and a reconsideration of its measurement
–Petra Riefler, Adamantios Diamantopoulos [Publisher] [Google Scholar]

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