TOC: J Target, Measure and Analysis for Mar


Journal of Targeting, Measurement and Analysis for Marketing, 15(1)

 ARC: Community: ELMAR: TOC

areas: methods: journals

J Targeting, Measure and Analysis for Mar 

Relevant ARCategory: Marketing Journals 

October, 2006

Jonathan Reynolds [Publisher]

Comparing prompted and unprompted methods for measuring consumer brand associations
Jenni Romaniuk [Publisher] [Google Scholar]

Analysis of means-end chain data in marketing research
Eugene Kaciak and Carman W Cullen [Publisher] [Google Scholar]

Estimation of variety seeking for segmentation and targeting: An empirical analysis
Amresh Kumar and Minakshi Trivedi [Publisher] [Google Scholar]

Variation within service categories and customer satisfaction: A segment-based approach using the tetra-class model
Yannick Poubanne, Fabrice Clerfeuille and Jean-Louis Chandon [Publisher] [Google Scholar]

Planning and evaluating communications in an integrated organisation
Angus Jenkinson [Publisher] [Google Scholar]