ARC: Community: ELMAR: TOC areas: methods: journals

J Targeting, Measure and Analysis for Mar  Relevant ARCategory: Marketing Journals

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October, 2006

Editorial
–Jonathan Reynolds [Publisher]

Comparing prompted and unprompted methods for measuring consumer brand associations
–Jenni Romaniuk [Publisher] [Google Scholar]

Analysis of means-end chain data in marketing research
–Eugene Kaciak and Carman W Cullen [Publisher] [Google Scholar]

Estimation of variety seeking for segmentation and targeting: An empirical analysis
–Amresh Kumar and Minakshi Trivedi [Publisher] [Google Scholar]

Variation within service categories and customer satisfaction: A segment-based approach using the tetra-class model
–Yannick Poubanne, Fabrice Clerfeuille and Jean-Louis Chandon [Publisher] [Google Scholar]

Planning and evaluating communications in an integrated organisation
–Angus Jenkinson [Publisher] [Google Scholar]

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