ARC: Community: ELMAR: Journal Revisits: 27 Mar 2007

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1. Reminder for the Journal of Consumer Affairs, Issue on Financial Literacy
2. Reminder for Industrial Marketing Management, Issue on High Tech Products
3. Reminder for Book Chapters on Self-Service in the Internet Age

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1. Journal of Consumer Affairs

Call for Papers

The Journal of Consumer Affairs Special Issue on:
Financial Literacy: Public Policy and Consumers’ Self-Protection
 
Special Issue Editors:
John Kozup, Villanova University, and Jeanne Hogarth, Federal Reserve Board
 
With the growing shift by companies to individually managed retirement accounts, rising levels of consumer debt, and increasingly complex financial products in the marketplace, consumer financial literacy has become ever more important. Manuscripts are being solicited for an upcoming issue of The Journal of Consumer Affairs devoted to the effects of financial literacy on consumer welfare.  The goal of this special issue is to extend our theoretical and practical knowledge of how consumers obtain, process, and utilize financial information.  We seek contributions from multiple disciplines including communications, consumer education, economics, finance, law, public policy, psychology and marketing.   Authors may submit empirical studies or conceptual work.  Papers that are theoretically grounded and also contain significant implications for consumer welfare are especially appropriate.   
 
Topics that would be appropriate for this special issue include, but are not limited to:

• Consumers Understanding of Financial Product Information 
• The Interplay Between Financial Knowledge and Financial Behavior
• Real-Estate Marketing and Purchasers’ Cost Assessments
• The Effects of Financial Information on Retirement Well-Being
• Deceptive Advertising and Sales Practices in the Financial Services Market
• Informational Effects of Advertising on Financial Literacy.
• Measurement and Assessment of Financial Education Programs.
• Legal and Regulatory Issues in Financial Services Marketing.

 Submission Information

Manuscripts are due by June 1, 2007. Please follow the submission guidelines for The Journal of Consumer Affairs as detailed under "JCA Author Guidelines" on the Blackwell Publishing web site (http://www.blackwellpublishing.com/submit.asp?ref=0022-0078&site=1) or from the ACCI  web site (http://consumerinterests.org/files/public/JCA_Author_Guildelines_2007.pdf)

Authors wishing to submit a manuscript should send two (2) electronic copies of their manuscript (one with the full title page and one copy cleaned of all information that identifies the authors) to the special issue co-editor:
 
John C. Kozup, Ph.D.
Director, Center for Marketing and Public Policy Research
Department of Marketing
Villanova School of Business                            
Villanova, PA 19085-1678
E-Mail: john.kozup@villanova.edu
Phone: (610) 519-6441                       

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2. Industrial Marketing Management

SPECIAL ISSUE OF
INDUSTRIAL MARKETING MANAGEMENT
Marketing of High-Technology Products, Services and Innovations

DEADLINE FOR SUBMISSION: April 1, 2007

Guest Editors: Shikhar Sarin and Jakki Mohr

High-technology products and innovations are introduced in turbulent, time and information intensive environments, where the odds of success are often difficult to ascertain.  Because of the complexity of the high-tech environment, identifying, implementing, and evaluating marketing strategies is equally complicated.  Increasingly underlying knowledge constitutes a large part of the value of technologically-based products.  Enhanced theoretical and managerial understanding of marketing for these products is warranted.

The special issue of Industrial Marketing Management invites manuscripts submissions that contribute theoretically, methodologically, and substantively to our understanding of this important and complex topic. Although the range of possible topics is quite wide, the list below gives an idea of the areas that are particularly suitable for the special issue.  We encourage and welcome a variety of research methodologies that would be appropriate to address problems in these research areas.

All manuscripts submitted for this special issue should be consistent with the editorial objectives and philosophy of the Industrial Marketing Management: http://www.sciencedirect.com/science/journal/00198501

Please submit manuscripts as MSWord attachments to e-mail directly to Shikhar Sarin Ssarin@boisestate.edu or Jakki Mohr Jakki.Mohr@business.umt.edu with a copy to the journal editor plaplaca@journalimm.com. IMM only reviews manuscripts that are not under consideration for publication at another journal or that have not been previously published either in whole or part in any other publication.

IDEAS ON POSSIBLE TOPICS:

• Defining characteristics of the high-technology environment, and their implications for marketing strategies;
• The role of network externalities and industry standards in the development of high-tech markets;
• The degree to which marketing must be modified and adapted for high-technology environments;
• The effects of market orientation (market-driven/market-driving) or customer orientation on high-technology marketing strategies/new product success; 
• Forecasting methodologies for high-technology products;
• R&D/Marketing interaction;
• Market research tools for high-tech products (such as empathic design; lead users);
• Strategy and corporate culture in high-technology firms;
• Partnering strategies, strategic alliances, and issues particularly pertinent to high-technology firms;
• Intellectual property considerations;
• Distribution and supply chain management concerns of high-tech marketers;
• Pricing considerations unique to high-tech products;
• Advertising and promotion considerations of particular importance for high-tech products;
• Sales of technology-related products/know-how at multiple stages of development (technology licensing of know-how; proof of concept; components; final products, etc.);
• Product development and management considerations in high-tech companies;
• How high-tech companies can avoid commoditization (for example, through CRM, adding a services revenue stream, etc.)
• Understanding customer behavior in high-tech markets, and implications for marketing, e.g., 
• The Chasm and beyond 
• Segmentation strategies
• Adoption/Diffusion of innovation
• Antitrust considerations unique to high-tech contexts
• Societal and public policy considerations (such as the Digital Divide) for high-tech products

A variety of research contexts for testing the theories and models would be appropriate, such as consumer electronics, telecommunications, information technology hardware and software, and biotechnology – as long as generalizeable conclusions are drawn and presented by the authors.

CLARIFICATION REGARDING THE INTERNET AND HIGH-TECHNOLOGY MARKETING:

Although marketing via the Internet is technology-driven, manuscripts on this topic would be suitable for this special issue only to the extent that they illuminate marketing for high-technology products in a unique and meaningful way.  Hence, examining issues related to Internet marketing for more traditional products-say books or apparel-would not be consistent with the focus of this special issue.  Nor would merely using the Internet as a context for marketing of high-technology products.  Authors of manuscripts for Internet-related research are encouraged to submit papers applying the internet in B2B situations for non-high tech products and services to a regular issue of Industrial Marketing Management or for B2C applications to consider other outlets, such as the Journal of Interactive Marketing, or the International Journal of Electronic Commerce.

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3. Self-Service in the Internet Age

Dear Colleague,

We wish to bring to your attention the following

Reminder and Extension till 2nd April 2007

CALL FOR CHAPTERS

SELF-SERVICE IN THE INTERNET AGE: EXPECTATIONS AND EXPERIENCES

A book edited by:
Dr. Dave Oliver, Central Queensland University, Australia;
Dr. Celia Romm Livermore, Wayne State University, USA; and
Dr. Fay Sudweeks, Murdoch University, Australia

Introduction

Self-service is not a new phenomenon. As an ideology and a practice it has been around since the beginning of the previous century in industries such as cafeterias and gas stations, where for many years customers have been serving themselves rather than being served. Today the concept of self-service is fundamental to the establishment and operation of many websites in a vast range of commercial and government organizations. Whilst self-service on the Internet is relatively established in some areas, in others it is still emerging.

In our own studies of self-service on the Internet, we have focussed on the transfer of work from the supplying organization to the customer and have explored the many different forms this "work" can take [1-3]. We have also observed that Internet based Grocery shopping transfers work back from the customer to the supplier, and in the process presumably creating employment [4].

Richardson observes a contradiction between the apparently time saving nature of e-shopping and the stresses produced by inconvenient delivery times and wrongly delivered items [5].

Web based self-service has also entered the arena of public administration. How this influences democratic practices and the supply of government services is another area deserving critical examination.
 
We believe there is a need and an opportunity to examine a range of areas where web based self-service has been introduced, giving particular regard to those studies that illuminate social aspects of this transformation from being served to self-service.

The Overall Objective of the Book

This book aims to explore experiences of Internet based self-service from a broad spectrum of contexts, with an emphasis on the social perspective.

We seek to explore the expectations of the organizations that promote Internet based self-service; the experiences that have been created and the social consequences that have ensued from this interaction between organizational websites and the broad mass of consumers.

The book will build on the work that has been done to date in eCommerce in that it will focus on the way in which the Internet is used by organizations to support customer service. We particularly wish to highlight how the relationship between organizations and consumers is changed by Internet based self-service. We also seek insights on how social habits and practices are influenced by the phenomenon.

Accordingly we invite scholars who have undertaken research into Internet based self-service, and who can present interesting accounts of expectations and experiences in this area, to contribute conceptual or case studies that can further illuminate the field.

The Target Audience

The book will serve as a supplementary text for courses on electronic commerce, electronic marketing, business studies, cultural studies and social studies. It will also serve as support text for courses in Marketing, Business Strategy, Management of Information Systems and Social Studies. It could be used as a source for theory development and empirical research for researchers in areas such as Information Systems, Organizational Change, Psychology, Sociology and Management Studies. Finally, because Internet based self-service is so wide reaching the book is also expected to be of interest to a general readership.

Recommended topics include but are not limited to, the following: We solicit chapters on the impact of Internet based self-service
practices from diverse fields and countries from around the world. Chapters could focus on Internet based self-service in areas such as:

• eShopping;
• eBanking and Financial and Insurance services;
• eTourism and transport, hospitality and real estate areas;
• eEducation and personal development, gaining qualifications;
• eHealth – diagnosis, treatment, fitness and well being;
• eGovernment – legislation, services, taxes, documents, licenses etc
• Manufacturing industries – appliances, motor vehicles etc;
• Primary industries – agriculture, resources etc;
• Utilities – electricity, gas, water etc;

Submission Procedure

Outline proposals from academics and researchers are required by (extended till 2nd April 2007). This should consist of a 2-5 page
proposal clearly explaining the mission and concerns of the proposed chapter and the names and affiliations of the authors.

Notification of accepted proposals will be sent by April 23, 2007. Chapter proposers will be notified as to the status of their proposals and sent chapter organizational guidelines but broadly it is anticipated that final chapters will be 7000-12000 words.

Full chapters are expected to be submitted by July 2, 2007. All submitted chapters will be reviewed on a double-blind review basis. The  book is scheduled to be published by Springer Group Inc., www.springer.com, in the Computer Supported Cooperative Work series in early 2008.

Inquiries and submissions (Word document) can be forwarded electronically to any of the editors:

Dave Oliver
Faculty of Business and Informatics
Central Queensland University
Rockhampton, Queensland, Australia, 4702.
Telephone: (W) + 61 7 49309425
Fax: + 61 7 49309729
E-mail: d.oliver@cqu.edu.au

Celia Romm Livermore
School of Business Administration
Wayne State University
Detroit, 48202 MI, USA.
Telephone: (H) 248-661-0625 (cell) 248-444-9592
Fax: 313-577-4880
E-mail: celia_romm@hotmail.com

Fay Sudweeks
School of Information Technology
Murdoch University
Tel: (w) +61-8-9360-2364
E-mail: F.Sudweeks@murdoch.edu.au

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