Conference Updates


Reminders for Word Business Congress, and Atlantic Marketing Association; an update on EACR; Cancellation of UTech/UDel Intl Conf on Hospitality and Tourism; Collaboration between Marketing & Public Policy and MacroMarketing/ISMD Conferences

 ARC: Community: ELMAR: Conference Revisits: 26 Mar 2007

  1. Reminder for the Word Business Congress, Maastricht
  2. Update on EACR, Milano
  3. Cancellation of the UTech/UDel International Conference on Hospitality and Tourism, Jamaica
  4. Reminder for Atlantic Marketing Association, New Orleans
  5. Collaboration between the Marketing & Public Policy and MacroMarketing/ISMD Conferences


Call for Papers

The 16th annual World Business Congress of the International Management Development Association (IMDA) will be held in Maastricht, The Netherlands from July 4-8, 2007, and is organized and hosted jointly by Maastricht School of Management (MsM) and IMDA.

Scholarly papers, panel/special session proposals, and case study exercises for presentation and publication in the refereed Congress proceedings are invited. Those on the theme of “Beyond Borders: New Global Management Development Challenges and Opportunities” are most desirable, although all aspects of global business (including advertising and public relations) are of interest. Theoretical, conceptual, and empirical papers, using qualitative and quantitative methodologies, are solicited. Manuscripts submitted must be complete papers, ready for blind review, to be included in the Congress proceedings. A work-in-progress may be reviewed and considered for presentation, even though not published in the Congress proceedings. There will also be a Graduate Student seminar for advanced graduate students to bring their research and have faculty provide useful suggestions.

In addition to sharing scholarship regarding global business issues, the Congress is designed to offer an excellent opportunity to meet colleagues from around the world and exchange information and ideas on a variety of global business development topics.


Submission Deadline: May 2, 2007

Feel free to contact me personally. I would also be delighted to send a full pdf of the call for papers to interested parties.


Richard Alan Nelson, Ph.D., APR
President, International Management Development Association (IMDA,
Attend IMDA’s 16th Annual Congress, 4-8 July 2007, Maastricht School of Management, The Netherlands
Editor, Journal of Promotion Management and Journal of Website Promotion
Professor of Mass Communication and Public Affairs
Manship School of Mass Communication
Mail: 211 Journalism Building, corner of Fieldhouse Drive and North Stadium Road
Louisiana State University
Baton Rouge, LA 70803-7202 USA
Phone: 225-578-6686
Fax: 225-578-2125

The conference program and registration information for the EACR 2007 conference, to be held at Bocconi University in Milan, Italy from July 11-14, 2007 (with a doctoral consortium from July 10-11) are now available. Please visit and click on the Milan conference for more information. Please direct questions to Cele Otnes at


Due to transitional arrangements taking place in the leadership of the University of Technology, Jamaica as well as certain policy changes, the UTech/UDel International Conference on Hospitality and Tourism scheduled for October 2007 has been postponed.  Further information on the new date and arrangements will be provided as soon as these details are available.
We look forward to your participation as and when the new dates are proposed.





CALL FOR PAPERS: 2007 Meeting
Conference Dates: September 26 to September 29, 2007
Submission Deadline: April17, 2007
Royal Sonesta Hotel    
300 Bourbon Street   
New Orleans, LA 70130   
Phone: 504-586-0300
New Orleans 
Program Chair/President Elect  
Prof. Randy Ewing 
Ohio Northern State University    
College of Bus. Administration  
525 South Main Street  
Ada, Ohio 45810                            
Phone: 419-772-2076   
Fax:  419-772-3125       

Executive Director      
Dr. R. Keith Tudor
Kennesaw State University 
Coles College of Business 
1000 Chastain Road     
Kennesaw, GA 30144-5591      
Phone: 770-423-6242      
Fax: 770-499-3261     

 Dr. Robin Self
Alabama State University
Dept. of Business Admin.
P.O. Box 271
Montgomery, AL 36101
Phone: 334-229-4130
Fax: 334-229-7494

Conference Web Site:

General Information

  • Submit four typed, double-spaced copies of the paper and an electronic copy on disk, to the appropriate track chair.  Maximum total length of submission is limited to 15 pages including appendices, references, figures and tables.  "Abstract only" or "Reference list available" versions will not be reviewed or published.  Some Track Chairs prefer electronic submissions (see tracks below).
  • Include a cover letter, self-addressed stamped postcard, and a 3×5-index card with the paper’s title and the name, address, telephone number, fax number, and e-mail address of the contact person.
  • Papers will be reviewed using a blind evaluation process.  Names of author(s) should appear only on the title page.  Authors should refrain from identifying themselves or their institution elsewhere in the paper.
  • Submission indicates that the paper or a similar version of it has not been previously published, accepted for publication, and/or is not currently under review for publication elsewhere.
  • Author(s) agree, upon acceptance, to return a camera-ready laser printed copy and an electronic copy of the paper in a Word Perfect/MS Word file in a DOS or Windows environment.  Maximum length for publication in the proceedings is 8 single-spaced pages.
  • At least one author per accepted paper must register for the conference within ten days of notification of acceptance of the paper.  Each accepted paper must have a registered author associated with it and at least one co-author presenting it at the conference.
  • Any accepted manuscript must be submitted for publication in the proceedings for the presentation to be scheduled in the program.


Name:  Dr., Mr., Miss, Ms. _________________________________________________________________________
Preferred (one-word) Name for Badge:__________________________________________________________________
Business Address (Department):____________________________________________________________
University or Organization:__________________________________________________________
City:______________________________________________ State:________________ Zip:________________
Office Phone: (     )________________________________________Home Phone:(     )________________________________________
Office Fax: (     )_________________________________________ e-mail:__________________________________________________
Check Amount enclosed:  _____ Early Registration (paid by September 1, 2007) $125 (Student $50)
September 1, 2007) $150 (Student $50)
_____ Spouse/Guest Registration $50

Make check payable to:  ATLANTIC MARKETING ASSOCIATION.  No refunds on Conference Registration.  Send this form and check to Dr. R. Keith Tudor, Coles College of Business, Dept. of Marketing & Professional Sales, Kennesaw State University, 1000 Chastain Road, Kennesaw, GA  30144-5591
Tracks for the 2007 Conference

Advertising/Direct Marketing/Promotion 
Dr. Perry Haan
Associate Professor of Marketing
Chair–Marketing, Hospitality Management & Tourism        
Tiffin University
155 Miami Street
Tiffin, Ohio 44883-2161
Phone: 419.448.3350

Case Writing/Student Papers/Faculty Development 
Dr. M. Meral Anitsal
Assistant Professor of Marketing
Tennessee Tech University
College of Business
Campus Box 5083
1105 N. Peachtree St.
Johnson Hall 212A
Cookeville, TN 38505-0001
Phone: (office): (931) 372-3391
Fax (office): (931) 372-6249
Consumer Behavior/Marketing Research  
Dr. Brian R. Kinard
Box 8154
College of Business Administration
Georgia Southern University
Statesboro, GA 30460
Phone: 912-681-0259
Health Care and Services Marketing 
Dr. David D. Paul
Associate Professor of Marketing
Bey Hall 148
Department of Management & Marketing
Monmouth University
400 Cedar Avenue
West Long Branch, New Jersey 07764-1898
Phone: 732-263-5335
Fax: 732-263-5518

Marketing Education and Pedagogy
Dr. Sue E. Neeley
Associate Professor of Marketing
School of Business
University of Houston-Clear Lake
2700 Bay Area Blvd.
Houston, TX 77058
Phone:  281-283-3219
Fax:  281-283-3951

Marketing Strategy/ Global Marketing
Dr. Uday S. Tate
Director of Executive MBA
Professor of Marketing
Division of Management & Marketing
Lewis College of Business
Marshall University
One John Marshall Drive
Huntington, WV 25755
Phone: (304) 696-2672
Fax:  (304) 696-6013

Nonprofit & Public Sector Marketing
Dr. Alfred C. Holden
Marketing Department
Fordham University
113 West 60th Street
NY, NY  10023
Phone: 212-636-6115

Professional Sales and Sales Management
Dr. Gordon Mosley
Assistant Professor of Marketing
203 Bibb Graves Hall
Sorrell College of Business
Troy University
Troy, Alabama 36082
Phone: 334-670-3146
Fax: 334-670-3599

Retailing and Retail Management
Dr. Ismet Anitsal
Assistant Professor of Marketing
Tennessee Tech University
College of Business
Campus Box 5083
1105 N. Peachtree St.
Johnson Hall 222C
Cookeville, TN 38505-0001
Phone: (office): (931) 372-3471
Fax (office): (931) 372-6249

Supply Chain Management/ Purchasing 
Dr. Michael Jones
Associate Professor of Marketing
Garrett Hall room 3
Southeastern Louisiana University
P.O. Box 10844
Hammond, Louisiana 70402
Phone: 985-549-2394

Entertainment Marketing
Dr. Peggy O. Shields
Associate Professor of Marketing
Marketing & Business Communications Dept
College of Business
University of Southern Indiana
8600 University Blvd.
Evansville, IN 47712
Phone: 812-464-1974
Special Sessions and Roundtable Panels
Dr. Alan D. Smith
Professor of Operations Management
600th Fifth Ave.
Robert Morris University
Pittsburgh, PA 15219-3099
Phone: 412-262-8496
Fax: 412-262-8494

We are pleased to note that the Macromarketing Society and International Society of Marketing and Development joint conference is being held June 2 – 5 at Jury’s Washington Hotel, a short distance from the Marketing & Public Policy Conference June 1-2 at Washington Hilton. Registered attendees of the Macromarketing/ISMD conference are invited to attend the Saturday luncheon (sponsored by Villanova University) and stay for the afternoon sessions of the MPPC conference.

More information is available at