Geography and Tourism Marketing


Special issue of the Journal of Travel and Tourism Marketing, Edited by Alan Lew and David Timothy Duval; Abstract deadine 31 May 2007

 ARC: Community: ELMAR: Posting

areas: tourism: dialog

Date: Mon, 12 Mar 2007 13:33:45 -0700
From: "Alan A. Lew" <alan.lew@NAU.EDU>




In 1997 the late Martin Oppermann edited a special issue of JTTM that provided an initial exploration of geographic issues in tourism marketing. That volume brought together several themes, including spatial behavior, visitor market segmentation, the concept of place, and distribution and promotion channels. Since then, however, new challenges and solutions have emerged for travel and tourism marketing. Market segmentation, place marketing, GIS and informatics, and distribution channels are all still very important geographic concepts that significantly influence marketing activities. However, the scope, scale and geography of tourism and mobility have changed significantly since 1997. The interface of geography and tourism marketing now includes new forms of distribution (internet-based), transportation (low-cost, low-fare airlines), destinations (security awareness), technology (social media), services (location-based mapping), and motivations (hybrid and fusion cultures). While geographic place and space still matter, it can matter in different ways and through different opportunities than in the past.

The purpose of this special issue is to explore current and emerging synergies between geography and geographical concepts and tourism marketing. The editors welcome research papers on related topics, including but not necessarily limited to:

  • Marketing space and place
  • The relationship between service and location/geography
  • Managing destinations: distribution channels and geographic dispersal
  • Destination Marketing Organizations: managing change in turbulent geopolitical environments
  • Applications of GIS and spatial/location information systems
  • Shifting flows: origin/destination pairings and networks
  • Identifying and securing target markets
  • Globalization, migration and diaspora factors in tourism marketing
  • Tourist spatial behavior and travel decision-making in place marketing
  • Evolving operational structures and geographic competitive advantage
  • Regulatory environments and strategic marketing of places
  • Global mobility flows and consequences for targeted or direct marketing
  • New forms of place marketing, such as podcasts/blogs, social software and Web 2.0 websites

Submissions may be theoretically oriented or more applied in nature.

Submission Guidelines

Abstracts of between 1000 and 1200 words should be submitted no later than 31 May 2007. Authors will be notified of acceptance no later than 30 June. Full papers to be submitted no later than 30 September 2007. Full papers will be blind reviewed by at least two reviewers. Depending on the response, the articles may also be published in book format.

Submit abstracts (in English) via email to:

Professor Alan Lew
Department of Geography, Planning and Recreation
College of Social & Behavioral Sciences
Northern Arizona University
Email: alan.lew (at)


Dr David Timothy Duval
Department of Tourism / International Business Programme
School of Business
University of Otago
Email: dduval (at)