Food and Agricultural Marketing


Controversies in Food and Agricultural Marketing, A book edited Adam Lindgreen and Martin Hingley; Chapter proposal deadline 15 Apr 2007

 ARC: Community: ELMAR: Posting

areas: sectors: call

Date: Sun 04 Mar 2007 13:05:00 +0100
From: Lindgreen, A. <>

Chapter Proposals Due: April 15, 2007
Full Chapters Due: September 15, 2007

Controversies in Food and Agricultural Marketing

A book edited by:

Dr. Adam Lindgreen, Hull University Business School
Dr. Martin Hingley, Harper Adams University College

Publisher: Gower Publishing


As the global market for and movement of food grows apace it brings to the fore considerable and fundamental issues of the cost of choice and worldwide impact of freer markets in production, marketing, and labor. As a result, there are profound resultant moral consequences, which must be considered. Issues that have emerged from mature, western food and agricultural economies (of quality, health, environmentalism, and animal welfare) are becoming global issues, as is the development of centralized superstores and fast-food chains. From all of the undoubted benefits of the modern agri-food economy, there are also many problems areas to be addressed if we are to realize the best and fairest systems in the delivery of good food choices for all. 

Overall objective of the book:

The overall objective of this book is to provide a comprehensive collection of cutting-edge research on controversies in food and agricultural marketing, especially in terms of consequences for businesses and appropriate marketing strategy plans. The book will include a number of different controversies that have challenged the food and agricultural sector over the past years.

The target audiences:

The book is targeted at a number of different people including the following ones: marketing academics who teach or research food and agricultural marketing; food scientists who teach or research the marketing side of agriculture and food production; doctoral students within marketing, as well as agriculture and food production; and, lastly, business practitioners who want to know more about controversies in food and agricultural marketing, especially in terms of consequences for businesses.


Representative topics include, but are not limited, to the following ones:

  • Genetically modified food products.
  • Environmental impact of food production.
  • Animal production methods and welfare
  • Food safety / contamination, including mad cow disease, bacteria-born diseases etc.
  • Health-related issues, including obesity.
  • Responsible food marketing to, among others, children and vulnerable groups.
  • Food labeling and labeling legislation / voluntary industry agreements.
  • Functional foods.
  • ‘Junk’ foods.
  • Food imports and exports to particular countries (for historical / political reasons).
  • Mass production versus small-scale (authentic) production.
  • Issues of migrant labor and labor exploitation (including child labor)
  • Public sector responsibility for nutritionally balanced food provision (e.g., in schools and hospitals)
  • The impact of channel power on agri-food sectors (e.g., abuse of weak / small-scale suppliers by powerful retail chains.
  • The impact of agri-food channel power on end-consumers’ choice (e.g., retail internationalization and concentration; impact on small-scale and local competition).
  • The problems and challenges faced by globalization (e.g., the social and environmental impact of cash crops developed for export; consistency of global food quality and safety regulations).

The book will be published in English. In order to produce an engaging text for the selected market, the selected chapters should be in accessible style; that of Harvard Business Review is ideal. It means that although the methodology should be described for empirical papers, this should be less than for traditional academic papers. Also, papers of a strongly academic nature, for example containing algebra/mathematics or written in highly conceptual terms, should be avoided. The editors will be happy to discuss whether or not a particular paper is of an appropriate style.

Preference will be given to empirical papers, although theoretical papers that examine key issues on controversies in food and agricultural marketing or offer comprehensive literature reviews are also welcomed. As the book will be read by an academic and business audience, all papers should include implications for practitioners.

Submission process:

Researchers and practitioners are invited to submit on or before April 15, 2007 a brief two-five page paper proposal clearly explaining the mission and concerns of the proposed paper. Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication. Proposals should be submitted via email Word attachment (in one file including all materials) to both editors. The first page must contain the title, author/s, and contact information for the author/s.

Authors will be notified May 1, 2007 about the status of their proposals and, if the proposal is approved, sent information regarding how to organize their chapters. Full chapters are expected to be submitted by September 15, 2007 and will then be subjected to a double-blind review; hence authors should not identify themselves in the body of the chapter. Final submissions should be approximately 6,000 words in length. The full chapters should be organized as follows: abstract; introduction; background; main thrust of the chapter (i.e., issues, controversies, problems; managerial recommendations; and future trends); conclusions; references; and, if necessary, appendices.

The "Controversies in Food and Agricultural Marketing" will be published by Gower Publishing, Gower Publishing is one of the world’s leading publishers in current best practice in business and management.


Please address questions to the editors:

Dr. Adam Lindgreen
Hull University Business School
Hull University
Hull HU6 7RX
Email: (until April 30, 2007)
Email: (after April 30, 2007)

Dr. Martin Hingley
Department of Business Management and Marketing
Harper Adams University College
Newport, Shropshire
TF10 8NB, United Kingdom