Confucian/Chopstick Marketing


Sp?cial issue of the Journal of Business Ethics with guest editors Kim-shyan Fam, Zhilin Yang, and Michael R. Hyman; Deadline 31 Jan 2008

 ARC: Community: ELMAR: Posting

areas: society: call

Date: Fri 23 Feb 2007 16:05 +0100
From: Michael R. Hyman <>

Call for Papers
Special Issue of Journal of Business Ethics on Confucian/Chopstick Marketing

The goal of this special issue is to explore the potential and current use of Confucian values in marketing. Although submitted manuscripts may focus on theory development, empirical testing, or case analysis, they should further understanding of why and how Confucian values could and do influence marketing theory and practice.  Topics of interest include, but are not limited to, the following:

  • Evidence of Confucian values in advertising appeals
  • Confucian values and corporate social responsibility in marketing
  • Differences and similarities between Confucian and Western marketing ethics
  • Confucian values and anti-consumption/voluntary simplicity
  • Confucian values and the marketing mix
  • Confucian values in business negotiations

No later than January 31, 2008, manuscripts should be submitted as an e-mail attachment to one of the three guest editors listed below. The reviewing process will be similar to that used for previous special issues, including the use of guest editors and a specialist review panel.

Guest Editors:
Kim-shyan Fam, Associate Professor, University of Otago,
Zhilin Yang, Associate Professor, City University of Hong Kong,
Michael R. Hyman, Wells Fargo Professor of Marketing, New Mexico State University,