Deadline Changes


Accelerating Market Acceptance in a Networked World (Hotel Deadline now 20 Feb); Business Processing Modeling Book (Chapter Deadline now 15 Mar)

 ARC: Community: ELMAR: Posting

  1. Accelerating Market Acceptance in a Networked World; Hotel Deadline now 20 Feb
  2. Business Process Modeling: Macro and Micro Level Solutions; Deadline now 15 Mar

1. MSI Hotel Deadline Change

Date: Thu, 15 Feb 2007 18:44:20 -0500
From: "Ross Rizley" <>
MSI Conference on Accelerating Market Acceptance in a Networked World
March 14-16, 2007, Omni Los Angeles Hotel, Los Angeles, CA
New Deadline for Hotel Reservations:  February 20

Co-sponsored with the Center for Global Innovation at the University of Southern California’s Marshall School of Business

With the advent of the connected customer, the diffusion of innovation is potentially less diffuse and more structured. Accelerating market acceptance of new and existing products and services requires an understanding of the social networks and peer-to-peer communications that increasingly mediate this process. How can we conceptualize, implement and measure our marketing efforts in this new environment? To what extent do traditional models still apply? What new resources and constraints will we encounter?

For more information, go to; be sure to log in as an academic to receive academic registration fee. For hotel reservations, contact the Omni Los Angeles Hotel at 213-617-3300 or (800) 400-1700 by February 20, 2007. To receive the group rate of $179.00, be sure to mention "Marketing Science Institute."

Academic Speakers and Discussion Moderators

  • Barry L. Bayus, University of North Carolina
  • Rosanna Garcia, Northeastern University
  • Shawndra Hill, Univ. Pennsylvania & Visiting Researcher, AT&T Laboratories
  • Yansong Hu, University College Dublin
  • Dawn Iacobucci, University of Pennsylvania
  • John Lynch, Duke University
  • Puneet Manchanda, University of Chicago
  • David Midgley, INSEAD
  • Glen Schmidt, University of Utah
  • Stefan Stremersch, Erasmus University
  • Gerard J. Tellis, University of Southern California
  • Demetrios Vakratsas, McGill University
  • Christophe Van den Bulte, University of Pennsylvania

Industry Speakers

  • Pete Blackshaw, CMO, Nielsen Buzzmetrics
  • Steve Knox, Chief Executive Officer, Procter & Gamble Tremor
  • Patrick Moriarty, Senior Vice President, Digital Media Insights, OTX
  • Elizabeth Noonan, Director and Vice President, Brand Management & Marketing Services, Eastman Kodak Company

2. Business Processing Modeling Book Deadline Extension

Date: Fri, 16 Feb 2007 15:02:09 +0100
From: "Kristina Risom" <>


Submission deadline March 15, 2007 – extension. New e-mail for submissions.

Business Process Modeling: Macro and Micro Level Solutions

A book edited by Dr. Kristina Risom Jespersen, Aarhus School of Business, Aarhus University, Denmark


In business processes, decision-makers exhibit bounded rationality and base their decisions on imperfect information. They learn and they have their own rules. Industry and company behavior is the aggregated behavior that emerges as a consequence of the interactions of these individual behaviors. These dynamics of a knowledge-based economy leaves researchers with a need for methodological tools that can deal with the complexity of business processes, technological change, and knowledge. Computer modeling and simulation is a methodology to use for capturing this emergent behavior in a knowledge economy.

The overall objective of the book

In management science there is a need for methodological development to increase interaction, to overcome the retrospectiveness of conventional methods, and to include more variables. The returning issue is that business processes are inherently iterative. The book aims to demonstrate the validity and applicability of computer modelling and simulation for business research. It is for researchers and professionals who want to learn about the advances that computer modelling and simulations bring into management science.

Recommended topics include, but are not limited to, the following:

  • Computer modelling and business process simulations, e.g.:
    • Innovation/new product development
    • Organizational learning
    • Marketing/sales
    • Logistics
    • Business management
  • Computer modeling and simulation of business networks
  • Computer modeling and simulation of value chain behavior
  • Computer modeling and simulation of markets
  • Computer modeling and simulation of industries
  • Agent-based social simulations of business processes
  • Computer modeled scenarios of business processes
  • Comparison of different research methods with computer modeling and/or simulations
  • Computational intelligence and business processes

Submission procedure

Researchers are invited to submit on or before March 15, 2007, a 2-5 page manuscript proposal clearly explaining the mission and concerns of the proposed chapter. Authors of accepted proposals will be notified by March 31, 2007 about the status of their proposal and sent chapter organizational guidelines. Full chapters are expected to be submitted by June 26, 2007. All submitted chapters will be reviewed on a double-blind review basis. The book is scheduled to be published by Idea Group, Inc.,, publisher of the Idea Group Publishing, Information Science Publishing, IRM Press, CyberTech Publishing and Idea Group Reference imprints, in 2008.

Inquiries and submissions can be forwarded electronically (word document) to:

Dr. Kristina Risom Jespersen
Department of Marketing and Statistics
Aarhus School of Business
Aarhus University
Tel.: +45 8948 6349
Fax.: +45 8615 3988