Logistics Firms


Marketing Perspectives of Logistics Firms, a special issue of the European Journal of Marketing edited by Michael Bourlakis and T. C. Melewar; Deadline 30 Nov 2007

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Date: Wed, 24 Jan 2007 17:00:50 -0000
From: "James Rand" <JRand@emeraldinsight.com>



Special Issue on
"Marketing Perspectives of Logistics Firms"

Logistics firms have long been considered of minor importance in the area of marketing channel management. The traditional view has been that the marketing channels were governed by the wholesaler’s and manufacturers’ key role whilst, during the past two decades, the substantial emergence, and heightened role, of major international retailers initiated further discussion about, inter alia, the structure, processes and dynamics within marketing channels. Currently, logistics firms support the expansion of primary suppliers, manufacturers, wholesalers, and retailers and are becoming major firms in their own right. These logistics firms have been active in expanding overseas and are growing rapidly by competing in a very dynamic and evolving sector. Yet, the marketing aspects and perspectives of these firms are still under-researched.

Unsurprisingly, the role of logistics firms has increased substantially in the marketing channel over the past decade and subsequently they have emerged as valuable partners to other marketing channel intermediaries operating in most commercial sectors including automotive and industrial products, technological products and fast moving consumer goods to name a few. Hence, the objective of this special issue is to examine logistics firms in the context of the evolving internal and external marketing channel environment and to stimulate further thought within this rapidly growing marketing phenomenon.

This special issue accepts empirical studies for the analysis of marketing perspectives of logistics firms. Theoretical and conceptual papers on contemporary marketing issues of logistics firms are also welcomed. Papers are expected to have an original perspective and to include both managerial and research implications.

A wide variety of topics in relation to the marketing perspectives of logistics firms will be suitable for this special issue and might include (but is not limited to) the following:

  • Collaboration, cooperation and partnerships between logistics firms and other marketing channel intermediaries
  • Trust and power issues between logistics firms and other intermediaries
  • Outsourcing and externalisation issues involving logistics firms
  • Marketing channel communications between logistics firms and intermediaries
  • Role and importance of information technology for logistics firms during their marketing interaction with intermediaries
  • Corporate branding for logistics firms 
  • Brand image and marketing for logistics firms
  • International marketing comparisons of logistics firms 
  • Role and contribution of logistics firms towards customer service
  • Evolutionary role of logistics firms within the marketing channel
  • Marketing perspectives for both 3rd / 4th party logistics firms
  • Future marketing perspectives for logistics firms
  • Role and contribution of logistics firms towards B2B and B2C environments and towards related marketing channel  intermediaries
  • Domestic and international marketing strategies for logistics firms
  • Intelligent technologies (e.g. RFID, telematics) and marketing issues for logistics firms
  • Customer relationship management
  • Creation and management of marketing networks
  • Sustainable marketing strategies and logistics firms
  • Customised marketing strategies and logistics firms
  • Demand management and logistics firms
  • Logistics firms and the marketing environment
  • Performance measurement 

The deadline for submission of papers is 30th November 2007

All papers will be subjected to double-blind peer review. Full notes for prospective contributors are available at:

Please send manuscripts (3 hard copies) and an electronic version (in Microsoft word as an e-mail attachment) to the guest editors:

Dr Michael Bourlakis
Brunel Business School
Brunel University
Uxbridge, Middlesex
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265427
Fax: +44 (0) 1895 269775
Email: michael.bourlakis@brunel.ac.uk

Professor T. C. Melewar               
Brunel Business School
Brunel University
Uxbridge, Middlesex
West London UB8 3PH
United Kingdom
Tel: +44 (0) 1895 265859
Fax: +44 (0) 1895 269775
Email: t.c.melewar@brunel.ac.uk

Prospective contributors with questions concerning the potential suitability of topics, Guest Editors’ expectations, or additional requirements about this special issue are invited to contact directly by email either Michael Bourlakis at michael.bourlakis@brunel.ac.uk or T.C. Melewar at t.c.melewar@brunel.ac.uk.