Neuromarketing?
Introduction
A special issue of the Journal of Consumer Behavior edited by Carl Senior and Nick Lee; Deadline 1 Dec 2007
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Date: Wed, 17 Jan 2007 11:34:35 -0000
From: "Journal of Consumer Behaviour" <jcbir@leicester.ac.uk>
Call for Papers for a Special Issue of The Journal of Consumer Behaviour
NEUROMARKETING?
Special Issue Editors:
Carl Senior, School of Life & Health Sciences, Aston University UK
Nick Lee, Aston Business School, UK
The rise in popularity of brain imaging machines has generated considerable excitement among researchers who study market behaviour. By and large this excitement has been mirrored by the cognitive neuroscience community. The emergence of ‘neuromarketing’ as a unique field of study has provided proof of the successful marriage of these two fields.
Yet several fundamental, and general, questions remain unanswered. To what extent does the use of techniques, such as functional brain imaging (fMRI), allow us to examine the cortical areas that drive consumer behaviour? Does knowledge of the neural substrates of consumer behaviour impact on our understanding of social behaviour in general?
Empirical reports that address these questions are invited for a special issue of the Journal of Consumer Behaviour. The aim of this special issue is to help set the agenda for future research in neuromarketing and help both new and established researchers view the current ‘state of the art’ in this exciting area of marketing science. Topics could include, among others: multimodal neuroimaging of marketing questions, application of large scale neuroimaging analysis or other cognitive neuroscientific techniques such as transcranial magnetic stimulation (TMS) or skin conductance response (SCR) to understanding consumer behavior etc.
Papers are invited from specialists in the field of neuroscience but also from researchers examining neuroscience issues from other social science perspectives. This may include research providing critical and conceptual work on the imagined, current and potential consequences of neuroscientific enquiries into consumer behaviour, consideration of broader social and ethical implications, as well as practical and commercial applications.
The deadline for submissions is 01 December 2007. All papers will undergo double blind peer review. Colour images will only be available on the online version of the special issue. Reports must not exceed 6000 words (not including references and legends) and a maximum of two figures (2 panels each). Authors are requested to consult the journal for issues of style. It is expected that the special issue will be published in 2008 (Volume 7).
Submissions should sent by email to the Journal of Consumer Behaviour: jcb.editors@le.ac.uk.
Informal enquiries and expressions of general interest can be addressed to either guest editor via email: Carl Senior, PhD [c.senior@aston.ac.uk] & Nick Lee, PhD [n.j.lee@aston.ac.uk] School of Life & Health Sciences & Aston Business School, Aston University, UK, or to the managing editors of the Journal of Consumer Behaviour [jcb.editors@le.ac.uk]
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Journal of Consumer Behaviour
jcb.editors@le.ac.uk
Managing Editors
Dr Andrea Davies & Dr James A Fitchett
University of Leicester School of Management, UK.