Editor, Journal of International Marketing


David A. Griffith of Michigan State University has been named editor of the Journal of International Marketing

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Date: Wed, 17 Jan 2007 10:33:12 -0600
From: "Francesca V. Cooley" <fcooley@ama.org>

David A. Griffith, Associate Professor of Marketing in the Department of Marketing & Supply Chain Management at Michigan State University, has been named editor of the Journal of International Marketing. Griffith, whose three-year term begins July 1, 2007, replaces Daniel C. Bello, who has served as editor since July 2003.

"The Journal of International Marketing focuses on international marketing strategy issues relevant to marketing academics and practitioners. However, this does not mean that JIM should narrowly define international marketing strategy research, limiting itself to "managerial" research. Rather, JIM should be more inclusive of strategy scholars who employ different approaches to the investigation of international marketing strategy issues," Griffith said regarding the journal’s editorial focus. He further noted, "I believe that there is great potential for JIM in bridging the gap between theory and practice. To do so, I believe that articles published in JIM must be scholarly and rigorously scientific, yet offer a high degree of relevance to practicing managers in international marketing. It is my hope that JIM will address innovative international marketing issues that can not only broaden the field’s boundaries but truly influence the direction of the field of marketing."

Griffith’s main area of interest is marketing strategy. In terms of international research, he has focused on interorganizational exchange issues and contexts, with a special emphasis on the Asia-Pacific region and transitional economies. In the broader field of marketing strategy, his research has focused on the issues of the role of marketers as the embodiment of firm capital, interorganizational governance, and strategic marketing resources. He has published more than 70 articles in journals, including Journal of Marketing, Journal of International Business Studies, Journal of Retailing, Journal of Advertising, Journal of Operations Management, and Journal of International Marketing, among others. A recent study examining the leading six international business journals from 1996 to 2006 ranked Griffith within the leading five scholars in terms of publication productivity. He has conducted research in a wide range of international settings, including China, Croatia, Japan, Jordan, Kazakhstan, Mexico, Portugal, Spain, and the United Kingdom.

"I am very pleased that the Journal of International Marketing will be under David Griffith’s leadership for the next three years," said Russ Winer, AMA’s vice president of publications. "David brings an outstanding record of scholarship in the international marketing area and is enthusiastic about continuing the upward trajectory of the journal. I look forward to seeing the journal prosper under his editorship," he said.

Griffith has previously taught at the University of Hawai’i at Manoa, Japan-America Institute of Management Science, Wirtschaftsuniversität Wien, University of Oklahoma, and Kent State University. He has served in numerous roles within the American Marketing Association, most notably on the Board of Directors of the American Marketing Association’s Global Marketing Special Interest Group. He has served as webmaster for the SIG’s Web site (www.amaglobalsig.msu.edu) since joining the Board in 2000, and he served as chairperson of the SIG from 2001 to 2005.

Griffith received his Ph.D. and MBA from the Graduate School of Management at Kent State University. He is an active member of the American Marketing Association and the Academy of International Business. He serves on the editorial review boards for Journal of International Business Studies, Journal of World Business, and Journal of International Marketing and as an ad hoc reviewer for Journal of Marketing and Marketing Science, among other journals.