Marketing Dynamics 2007


Groningen, 22-24 Aug 2007; Deadline 1 Apr

 ARC: Community: ELMAR: Posting

areas: methods: call

Date: Fri 12 Jan 2007 08:43 -0500
From: Tammo H.A. Bijmolt <>

Call for papers

Marketing Dynamics Conference 2007

August 22-24, 2007
University of Groningen, The Netherlands

Co-sponsored by:

INFORMS Society for Marketing Science (ISMS)
Marketing Science Institute (MSI)
University of Groningen, The Netherlands

Organizing committee:

Tammo Bijmolt, Peter Leeflang, Jenny van Doorn, and Peter Verhoef

Program committee:

Marnik Dekimpe, Tulin Erdem, Dominique Hanssens, Natalie Mizik, Prasad Naik, Koen Pauwels, Shuba Srinivasan, and Michel Wedel

We invite all interested researchers to participate in the Marketing Dynamics Conference 2007, to be held from Wednesday August 22nd, through Friday, August 24th, at the University of Groningen, The Netherlands. This fourth Marketing Dynamics Conference builds on previous conferences hosted by the Tuck School of Business at Dartmouth University, the University of California, Davis, and the University of California, Los Angeles. The purpose of this meeting is to provide a setting for academic researchers interested in marketing dynamics to meet and discuss research in this area, exchange ideas, and engage in collaborative work.


The conference will be held in Groningen (see:, at the Hampshire Hotel-Plaza Groningen (see: The conference begins on Wednesday with a workshop for PhD students and other junior researchers, to be lectured by Harald van Heerde (University of Waikato, New Zealand and Tilburg University, The Netherlands) and Berk Ataman (Erasmus University Rotterdam, The Netherlands). The topic of the workshop is Dynamic Linear Models. Next there will be a reception on Wednesday evening. Research presentations and discussion sessions will be held on Thursday and Friday. Presentations (about 30 minutes) will be followed by discussions (about 15 minutes). Detailed information on the conference schedule will be posted on the conference website (


You can participate either as an attendee or presenter. If you are interested in presenting your research, please e-mail a two-page abstract to: by April 1st, 2007. The topics will focus on marketing phenomena involving dynamic outcomes, actions, or processes. Abstracts could focus on the methodological aspects of studying marketing dynamics, e.g. time series models, panel data methods, hidden markov models, learning models, structural models, or dynamic linear models. Alternatively, papers could deal with empirical studies on marketing dynamics, e.g. on market entry, dynamics in customer relationships, or dynamics in the marketing mix. The papers to be presented will be selected by the organization committee based on quality, relevance to marketing dynamics, and diversity of topics discussed. In addition, papers written by junior faculty will receive preferential consideration. A complete manuscript of the paper to be presented at the conference should be available by August 15th, 2007.


The conference registration fee (including the workshop) is US$ 300 for faculty members and US$ 150 for PhD students. For further details on registration, program schedule, hotels and transportation, please check the conference website (