Thexis Themes

Introduction

The journal Thexis announces its next set of themes and due dates

 ARC: Community: ELMAR: Posting


Date: Fri, 5 Jan 2007 11:48:34 +0100
From: Beata Lis <beata.lis@unisg.ch>

CALL FOR PAPERS

THEXIS is a marketing journal which is published by the Institute of Marketing and Retailing at the University of St.Gallen. Aimed at encouraging interaction of theory and practice in the marketing field, the journal has for over 22 years strived to link up the learning processes of executives and academics to promote marketing based on reality. As a single-topic magazine THEXIS focuses on one key subject in each issue. Each issue pursues the objective of being a unique, user-oriented publication with the St. Gallen hallmark that makes itself indispensable to interested executives and academics. THEXIS’ editors are inviting anybody with an interest to submit articles in German or English on the key topics for 2007 and 2008. You can choose from the following options:

  • Theoretical/conceptional or practice-oriented article
  • List of theses quoting brief examples to underlay them
  • Systematic article with integrated examples from practice
  • Concrete and critical report based on experience in implementation
  • Brief case study (maximum two pages)

THEXIS 4.2007: Price Fairness
How does the customer go about judging the fairness of prices? We are looking for articles based on the following research topics:

  • Price fairness from the customer’s point of view
  • Trust in prices
  • Added value concepts in retailing
  • Premium marketing
  • Price fairness and price emotion
  • Value pricing, Cost plus pricing and price fairness
  • Price fairness and negotiations
  • Price ethics and price fairness
  • Price fairness and price tiers
  • Challenges and solutions in different sectors (e.g. energy market)

Please send a one-page abstract (A4) to thomas.rudolph@unisg.ch and thexis@unisg.ch by January 13, 2007 at the latest. The final deadline for submitting your article in full is April 13, 2007. This issue will be published on October 30, 2007.

THEXIS 1.2008: Communication Excellence
How can organisations meet growing demands on their ability to communicate? Are there any companies with exceptional communication? How can communication performance be measured? We are looking for articles based on the following research topics:

  • New relevance and new challenges of corporate communication
  • Effective media management
  • Communication strategies of companies listed on the stock exchange
  • Below-the-line-communication
  • Community marketing

Please send a one-page abstract (A4) to sven.reinecke@unisg.ch and thexis@unisg.ch by March 1, 2007 at the latest. The final deadline for submitting your article in full is June 1, 2007. This issue will be published on January 30, 2008.

THEXIS 2.2008: Marketing Efficiency
Under which circumstances are marketing spendings profitable for a company and when do they pay off? Marketing should no longer be forced into the defensive. We are looking for articles based on the following research topics:

  • Marketing metrics
  • Marketing and sales performance measurement
  • Process efficiency in marketing and sales
  • Customer value and cockpits
  • Marketing audits
  • Media, assortment and brand efficiency
  • Direct marketing controlling and customer value
  • Event, sponsoring and promotion controlling

Please send a one-page abstract (A4) to sven.reinecke@unisg.ch and thexis@unisg.ch by April 12, 2007 at the latest. The final deadline for submitting your article in full is July 12, 2007. This issue will be published on April 30, 2008.

Once the deadline for submitting abstracts has passed, you will be informed within 14 days whether you will be requested to submit an article in full. Please send us your manuscript in electronic form (as a Word file). Prior to submitting a manuscript please check THEXIS’ formal requirements at www.thexis.com. All articles will be appraised in a double-blind review process.

THEXIS generally concentrates on core topics. However, each issue may also include individual articles on general principles of marketing. In order for such an article on general principles to be published the topic must be of widespread interest and be dealt with in a self-contained manner. If you have any further questions, please don’t hesitate to contact Prof. Dr. Christian Belz (+41 71 224 2820, christian.belz@unisg.ch) or Prof. Dr. Sven Reinecke (+41 71 224 2873, sven.reinecke@unisg.ch).