Three Consumer Culture Events


Workshop in Qualitative Data Analysis; Consumer Culture Theory Conference; and Video Ethnography Workshop; Toronto, 23-29 May 2007; Conference deadline 1 Mar

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Date: Sat, 6 Jan 2007 11:08:45 -0500
From: Robert Kozinets <>

Three events of interest to those who would like to know more about qualitative methods and/or consumer culture research will be held May 23-25, 26-27, and 28-29 at the Schulich School of Business, York University, Toronto, Ontario.

The web address for the 2007 Consumer Culture Theory Week is:

Please consult the site for all information pertaining to conference and workshop events.

Descriptions of each, including contact information, are provided below.




Eric Arnould,  University of Arizona, Tucson,

Craig Thompson, University of Wisconsin-Madison,

Melanie Wallendorf,

In response to general and proximate indicators of demand, we are organizing a two-day plus workshop scheduled for 23-25 May 2007, the primary mission of which is to hone participants’ skills in the analysis and representation of qualitative data.  In particular we want to focus our attention on the need for mid-range theory building that meshes abstract theory with contextual empirical particularities.  The forum will be hands-on, where leading research scholars will mentor participants.  A primary aim will be to improve participants’ overall skills in the design and analysis of research employing qualitative data.  A secondary aim will be to help participants’ bring their research to the stage that merits submission to the major academic journals.

Format of the Inaugural Workshop in Qualitative Data Analysis

The workshop format is adapted from the format successfully pioneered in the first 5-day workshop held in Omaha, NE in 2005

The schedule is as follows:

  • Day One, Wednesday evening May 23rd, 2007 – dinner and bonding activities. A senior scholar will provide initial critical theoretical and methodological commentary in a plenary talk.
  • Day Two, Thursday morning, May 24th, 2007- Plenary panel younger scholars’ presentations on moving from dissertation to publishable article.
  • Rest of the day – face-to-face meetings with students based on their dissertation abstracts. Discussion topics may range from primers on the basic premises of  CCT approaches to consumption; hermeneutic analysis; reader response theory; market-oriented ethnography; or netnography (Kozinets 2002) offered by scholars working in this tradition, to work bench discussions of analytic procedures. 
  • Day Three, Friday morning, May 25th, 2007 – Plenary panel with three senior scholars presentations on dealing with the problem of induction – (i.e. deciding on which kind of projects are likely to have theoretical legs and the research process that follows from that choice).
  • Rest of the day – face-to-face meetings with students based on their dissertation abstracts.  Discussion topics as above and may include uses of interview data; coding and categorization, abstraction and thematization, comparison, dimensionalization, and theoretical integration; combining qualitative and quantitative data analyses; use of computer software for qualitative data analysis; and, criteria for evaluating (and defending) research based on qualitative data. 
  • End of day two.  Participants will briefly summarize their progress and outlining future steps to faculty mentors. 

Participants and Logistics

The workshop in qualitative data analysis targets graduate students and professors interested in honing their skills in qualitative data analysis and theoretical representation.  The seminar welcomes practitioners in the burgeoning field of applied qualitative market research.  It also welcomes more senior scholars who would like to add theory and methods to their skills set.  Potential student participants are invited to submit a research proposal to the conference contact persons (see below) in advance of registration.

Contact Persons

Eric Arnould, Norton School of Family and Consumer Sciences, PO Box 210033, 1110 E. South Campus Drive, University of Arizona, Tucson, AZ 85721-0033, 520 626 9670.

Craig Thompson, University of Wisconsin-Madison, Department of Marketing, 4251 Grainger, 975 University Avenue, Madison, WI 53705, 608-265-2033,

Melanie Wallendorf, Department of Marketing, Eller College of Business and Public Administration, 320 McClelland Hall, University of Arizona, Tucson, AZ 85721, 520 6211676,


Call for Abstracts, Papers, & Special Session Proposals

John Sherry, University of Notre Dame, 
Eileen Fischer, York University

Conference Theme:  This annual conference focuses on the Consumer Culture Theory Approach explicated by Arnould and Thompson in the March, 2005 issue of the Journal of Consumer Research.  Qualitative, interpretive, ethnographic, videographic, netnographic, poetic, and phenomenological consumer research is sought.  The intent is to provide a forum for work in early stages (abstracts), completed work (papers), and thematic topics addressed by several projects (special session proposals). Methodological as well as substantive papers are welcome.  Organizers will solicit a publisher to produce an edited book of the best papers presented at the conference.  (Last year’s selection is forthcoming as Consumer Culture Theory, Vol. 11 of Research in Consumer Behavior, eds. Russell Belk and John Sherry, Oxford: Elsevier, 2007.)

Submission Deadline:  March 1, 2007
Notification:  April 1, 2007

Submission Requirements:

Abstracts:  Early stage work, videographies (20-minutes +/- 5 minutes, and other work not seeking publication in the book to emerge from the conference should provide the following:

  • Page 1:  Title, format (film, paper, other) author/filmmaker, and fullcontact information (including e-mail)
  • Pages 2-3:  Double-spaced abstract of the paper or film

Videos/Multimedia/Poetry:  In addition to abstract (above) provide a VHS-tape, or VHS-DVD, or CD-ROM of your work for jurying.  If yours is a slide show, please provide it on a self-playing disc.  If your entry is poetic, consider a video or slide show of a reading with visual and possibly musical background.  Presentations should be no less than 15 minutes and no more than 25 minutes in length.

Papers:  If you submit a full paper, it will be eligible for publication in the book emerging from the conference, unless you specify otherwise.  Please provide:

  • Page 1:  Title, author, and full contact information (including e-mail)
  • Pages 2-21 (maximum) Double-spaced paper and references

Special Session Proposals:  Special session proposals should include 3-4 paper or multimedia abstracts with or without a discussant. Proposals should include:

  • Page 1:  Session title, presentation titles, session chairperson, and full contact information (including e-mail) for chairperson and each presentation
  • Pages 2-4 (maximum):  Double-spaced description of session and Rationale
  • Pages 5-9 (maximum):  Approximately 500-word abstracts for each Presentation

Submission Instructions:

Papers, Proposals, and Abstracts:  Submit as Word attachments via e-mail to BOTH co-chairs
John F. Sherry, Jr. (
Eileen Fiscer  (

Videos/Multimedia:  Submit abstracts to both e-mail addresses above and send 2 copies of video/DVD/CD-ROM to EACH chair:

John F. Sherry, Jr.
Marketing Department
University of Notre Dame
Notre Dame, IN 46556 USA

Eileen Fischer
Schulich School of Business
York University
 4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3




Russell W. Belk and Robert V. Kozinets
Department of Marketing
Schulich School of Business
York University

Sponsored by:
Center for Consumer Culture
The Graduate School of Management,
University of California, Irvine

Workshop Contact Person:
Robert Kozinets
Tel:  416-736-2100 x.20513

Videographic consumer research is here to stay. Many stalwarts and many more recent entrants to the consumer research field have embraced the tools and techniques of videographic research with considerable success. In the past five years, the North American, European, Latin American, and Asia-Pacific ACR Film Festivals have become important venues for presentation of videographic CCT research. Journals like Journal of Consumer Research have published supplementary videographies online, the online journal Academy of Marketing Science Review  carries streamed CCT videos, and two DVD special issues of Consumption, Markets, and Culture have thus far been published. Simultaneous with all of this activity, judgmental criteria have become much clearer and quality has been increasing dramatically.

In 2002 and 2005, Professors Russ Belk and Rob Kozinets offered the first videographic workshop for doctoral students and faculty, at the University of Utah. Researchers from over 10 different countries have attended the workshops. Both workshops were highly evaluated by the participants.  A number of the participants from these workshops have gone on to produce films that have been shown at ACR conferences, used in both academic and market research, included in consumer behavior textbook packages, and employed in the classroom.  This workshop is designed to provide an enriching learning experience for consumer researchers both at the early stage of their careers and those who are well established in the field.