MSI Conference


Accelerating Market Acceptance in a Networked World, Los Angeles, 14-16 Mar 2007; Hotel deadline 15 Feb

 ARC: Community: ELMAR: ARCalendar: 08 Jan 2007

Conference: Accelerating Market Acceptance in a Networked World
March 14 – 16, 2007
Omni Los Angeles Hotel and
University of Southern California
Los Angeles, California

Mark your calendar and make your travel reservations now to attend the March 14-16, 2007 conference on “Accelerating Market Acceptance in a Networked World” at the Omni Los Angeles Hotel and University of Southern California in Los Angeles.

With the advent of the connected customer, the diffusion of innovation is potentially less diffuse and more structured. Accelerating market acceptance of new and existing products and services requires an understanding of the social networks and peer-to-peer communications that increasingly mediate this process. How can we conceptualize, implement and measure our marketing efforts in this new environment? To what extent do traditional models still apply? What new resources and constraints will we encounter?

Co-sponsored with the Center for Global Innovation at the University of Southern California’s Marshall School of Business, this conference will explore these and other issues. More information will be sent later via e-mail, but for continual updates on speakers and to register, please visit our website at:


Please make your hotel reservations directly with the Omni Los Angeles Hotel at +1 213-617-3300 or 800-400-1700 by February 15, 2007. To receive the group rate of $179, please be sure to mention “Marketing Science Institute.” Based on availability, this rate will be available three days prior to the conference and three days following the conference to meet your travel needs. Rooms are limited and the group rate is only guaranteed until February 15, 2007. For your reference, below is general contact information for the hotel.

Omni Los Angeles Hotel
251 South Olive St.
Los Angeles, CA 90012
(213) 617-3300