Social Networking and eDating


Social Networking Communities and eDating Services: Concepts and Implications, Edited by Celia Romm Livermore and Kristina Setzekorn; Deadline: 15 Mar 2007

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Date: Tue, 26 Dec 2006 09:49:11 -0600
From: "Celia Romm" <>


Submission Deadline: March, 15, 2007
Social Networking Communities and eDating Services: Concepts and Implications
A book edited by Dr. Celia Romm Livermore, Wayne State University, USA, and Dr. Kristina Setzekorn, University of Evansville, USA


Social networking communities offer a range of services. Some are mere blog hosting services, some offer group membership opportunities (through chat rooms, newsgroups, etc), some encourage their members’ creativity through “virtual world” simulation, music and video sharing services, and some, the eDating services, enable members to meet and possibly marry.  All together, social networking and eDating is a multi-billion dollar industry, offering services to over half a billion users across the globe. As such, it constitutes one of the most important sectors in eCommerce.

The Overall Objective of the Book

This book is intended to chart the boundaries and lay the foundations of social networking and eDating as an emerging interdisciplinary area of research. For the very first time, researchers are invited to submit articles on the many interdisciplinary aspects of this exciting and socially important emerging field. In addition, the book will offer a “venue” for new theoretical models on social networking and eDating and for empirical research on the manifestations of social networking and eDating in different contexts and cultures.

The Target Audience

The book will serve as a supplementary text for courses on electronic commerce, electronic marketing, business studies, cultural studies and social studies. It will also serve as support text for courses in Marketing, Business Strategy, Management of Information Systems and Social Studies. It could be used as a source for theory development and empirical research for researchers in areas such as Information Systems, Organizational Change, Psychology, Sociology and Management Studies. Finally, because social networking and eDating have a broad relevance, the book is expected to be of interest to eDaters and those who wish to understand the Internet’s social impact. Because the Internet is a global phenomenon, the target audience for the book is expected to encompass students, academics, managers, consultants, and the general public world-wide.

Recommended topics include but are not limited to, the following:

  • Social networking and eDating business strategy;
  • The psychology, sociology and anthropology of Social networking and eDating behavior;
  • Theories related to the economic, information, marketing and financial aspects of social networking and eDating.  Such  issues may include  information asymmetries, network externalities, first mover effects, rating systems, supply and demand, diffusion and pricing of services in this industry;
  • Moral, ethical, legal and political issues, related to power, trust, privacy, and new legislation associated with social networking and eDating;
  • Technological issues related to the design of virtual world simulations, social networking and eDating services, search and matching technologies, rating systems, security and safety of these services, technological developments in this industry such as virtual reality, geographical positioning systems, wireless deployment of audio, video and data technologies., Impacts of geography and culture on social networking and eDating.  This may include issues of religion, ethnicity, cybersex, matrimonial websites, same sex relationships, etc.

Submission Procedure

Researchers and practitioners are invited to submit on or before March 15, 2007, a 2-5 page manuscript proposal clearly explaining the mission and concerns of the proposed chapter. Authors of accepted proposals will be notified by April 15, 2007 as to the status of their proposals and sent chapter organizational guidelines. Full chapters are expected to be submitted by July 31, 2007. All submitted chapters will be reviewed on a double-blind review basis. The book is scheduled to be published by Idea Group Inc.,, publisher of the Idea Group Publishing, Information Science Publishing IRM Press, CyberTech Publishing and Idea Group Reference imprints.

Inquiries and submissions can be forwarded electronically (Word document) to:

Celia Romm Livermore, School of Business Administration, Wayne State University, Detroit, 48202 MI, USA.  E-mail: