Etienne Calame seeks information about an historical incident in the history of market research
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Date: Sat, 30 Dec 2006 21:54:51 +0200
From: Etienne Calame
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I am a Swiss citizen with a marketing license, but actually live in Turkey. I am making a compilation of my course materials and preparing eventually a book about the theory of evolution and the way it influences trade and sales.
Our professor told us that a first example of market research, meaning a first attempt to propose a product that meets consumer expectations, was developed at the East Lansing University (precursor to Michigan State?) at the beginning of the XXth century, to help potato producers face the competition.
I didn’t find any source to corroborate such an idea.
I would like to know if you have confirmation if this is a legend or a true case.
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