Market Orientation and New Product Performance
Christophe Haon and colleagues seek unpublished material on the relationship between market orientation and new product performance
ARC: Community: ELMAR: Posting
Date: Tue, 19 Dec 2006 22:03:41 +0100
From: Christophe Haon <Christophe.Haon@iep.upmf-grenoble.fr>
David Gotteland, Alain Jolibert, and I are conducting a meta-analysis on the relationship between market orientation and new product performance. We are looking for unpublished material (working papers, papers under review or rejected, dissertations., etc.) that link the two constructs.
Thank you very much in advance to those who will take the time to send us a copy of their work to my e-mail address: Christophe.Haon@iep.upmf-grenoble.fr. We will be happy to send a summary of our results to those who will help us on this matter.