Collaborative & Multidisciplinary Research

Introduction

The Yale Center for Customer Insights, 3rd Annual Conference, New Haven, 11-12 May 2007; Deadline 15 Feb 2007

 ARC: Community: ELMAR: Posting

Date: Thu, 7 Dec 2006 16:58:31 -0500
From: "Hayes, Eugenia T" <eugenia.hayes@yale.edu> 
 
Yale School of Management
The Yale Center for Customer Insights

Collaborative & Multidisciplinary Research
3rd Annual Conference
May 11-12, 2007
Call for Abstracts

Deadline for Submitting Abstracts: February 15, 2007

Abstracts are invited for the third annual conference to be held at the Yale School of Management on May 11–12, 2007.  This year’s conference is sponsored by the Yale Center for Customer Insights and the Marketing Science Institute.

Abstracts should be two pages, double-spaced. They will be reviewed by the conference committee comprised of Ravi Dhar, Subrata Sen, K. Sudhir, N. Novemsky (Yale); Timothy Bohling, (IBM); Bart Bronnenberg (UCLA); Jeffrey Inman (Pittsburgh); Carl Mela (Duke); and Vithala Rao (Cornell).

Conference sessions of ninety minutes each will allow for the presentation of three papers.  Abstracts should be sent to Eugenia.hayes@yale.edu by February 15, 2007.  Presenters will be notified by March 15, 2007.

Abstracts on any of the following topics are welcomed:

 

  • Understanding Customer Choices
  • Metrics & Marketing Strategy
  • New Product Innovations
  • Maximizing Brand Performance
  • Competitive Marketing Strategies
  • Marketplace Impact

The Yale Center for Customer Insights provides superior insight and understanding of customer behavior to enhance business and society. YCCI integrates initiatives of marketing executives from leading companies across diverse industries with the multidisciplinary and global perspectives of academic scholars from the Yale School of Management to generate valuable consumer insights.

Founded in 1961, the Marketing Science Institute (MSI) is a non-profit institution dedicated to bridging the gap between marketing science theory and business practice. Currently, MSI brings together business executives from approximately 70 sponsoring corporations with leading researchers from over 100 universities worldwide. Through its financial grants, MSI supports academic research for the development – and practical translation – of leading-edge marketing knowledge on topics of importance to business.

The conference will begin with a reception on Thursday evening, May 10, and will end at noon on Saturday. There will be a celebratory dinner

on Friday evening.  The registration fee is $250.  Register online at www.cci.som.yale.edu.  The registration deadline is April 15, 2007.

Presenters’ registration fee, travel, and hotel expenses will be paid by the sponsoring institutions.