ARC: Community: ELMAR: Posting

areas: ecommerce: call

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Date: Fri, 01 Dec 2006 17:25:38 -0500
From: KC Chen <kc.chen@wmich.edu>

CALL FOR CHAPTERS

Online Consumer Protection: Theories of Human Relativism

A book edited by Dr. Kuanchin Chen, Western Michigan University, U.S.A. and Dr. Adam Fadlalla, Cleveland State University, U.S.A.

Book Site: http://homepages.wmich.edu/~kchen/ptfbook

INTRODUCTION

In today’s digital economy, use of electronic technologies is becoming a way of life. Users transact, communicate, collaborate and share information online for business and personal reasons.  Many times these online activities leave a trace of unprotected behavioral or personal information visible to predatory eyes in cyberspace. Businesses, however, may take advantage of modern technology to collect, store, and “mine” user data.  Bridging pieces of seemingly unidentifiable data islands could connect information with specific individual users.  With the collected online/offline user data, further profiling and preference-matching become possible for businesses to advance their opportunities. Because of this conflict of interests that may likely arise between consumers and businesses on online consumer protection, more research is needed to clarify the issues, develop and test research theories, and validate existing research models.

OBJECTIVES
The objectives of this proposed book are (a) to promote research and practice in various areas of online privacy, threats assessment and fraud prevention, (b) to offer a better understanding on human issues in these areas and (c) to further the development of Privacy, Threat and Fraud (PTF) education and legislation. This book will be one that goes beyond introductory material of PTF. It will include contemporary research on the various issues relating to online consumer protection.

TARGET AUDIENCE

Professionals and researchers working in the field of electronic business in various disciplines, e.g. information systems, electronic commerce, marketing, management, computer science, psychology and policy.

RECOMMENDED TOPICS

Recommended topics include but not limited to the following:

1. Section I: Background (e.g., issues in privacy protection, legal & ethical issues, scope of protection, review of current and past online privacy protection, and assessment of debates on needs vs. protection)
2. Section II: Online privacy theories, frameworks and models (e.g., technical, social, and legal infrastructures, frameworks & models, cultural, social and behavioral issues, privacy and related concepts/constructs, human computer interactions, and empirical assessments)
3. Section III: Consumer privacy in business (e.g., business needs vs. consumer needs, business practices, business fraud management, recovery from privacy violation, and online privacy perception & management)
4. Section IV: Online privacy in education (e.g., pedagogical issues, theories & models, curriculum development & assessment, and history of privacy education)
5. Section V: Detection, protection, prevention and recovery (e.g., threat identification, government policies, metrics, & issues, evaluations of integrated solutions, and legislations on consumer protection)

SUBMISSION PROCEDURE

Researchers and practitioners are invited to submit on or before February 28, 2007 a 2-3 page manuscript proposal clearly explaining the mission and concerns of the proposed chapter. Authors of accepted proposals will be notified by March 31, 2007 about the status of their proposals and will receive chapter organizational guidelines. Full chapters are due by July 15, 2007. All submitted chapters will be double-blindly reviewed. The book is scheduled to be published in 2008 by Idea Group, Inc., http://www.idea-group.com/, publisher of Idea Group Publishing, Information Science Publishing, IRM Press, CyberTech Publishing, and Idea Group Reference imprints.

Inquiries and Submissions can be sent electronically (Word document) or by mail to:
Dr. Kuanchin Chen
Department of Business Information Systems
Haworth College of Business
Western Michigan University
Kalamazoo, MI 49008-5412
U.S.A.
Email: kc.chen@wmich.edu
Fax: (269) 387-5710

Dr. Adam Fadlalla
Department of Computer Information Sciences
Cleveland State University
1860 E18th Street
Cleveland, OH 44114
U.S.A.
Email: a.fadlalla@csuohio.edu
Fax: (216) 687-9354

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