Creativity Research in Advertising
Introduction
Journal of Advertising Special Issue on Creativity Research in Advertising edited by Sheila L. Sasser and Scott Koslow; Deadline 1 Aug 2007
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Related ARContent: Journal of Advertising |
Date: Mon, 27 Nov 2006 22:05:51 +1300
From: "Scott KOSLOW" <skoslow@mngt.waikato.ac.nz>
Call for Papers
Journal of Advertising
Special Issue on Creativity Research in Advertising
The Journal of Advertising invites authors to submit papers for publication in a forthcoming special issue of the Journal on Creativity Research in Advertising. The purpose of this special issue is the inspiration of a meaningful research agenda focusing on the 3 P’s (Person, Place and Process) of creativity. Empirical, conceptual, and theoretical papers on relevant creativity research topics are encouraged.
Potential manuscript topics include (but are not limited to):
- Environmental, individual, or output models of creativity
- Experiential and engagement creativity models
- Creative individual or social processes
- Communication theories and models of creativity
- Directed creativity strategies and methods
- Intrinsic/extrinsic motivation and creativity
- Creative thinking approaches in advertising
- Organizational culture, global, cross-cultural creativity factors
- Ethnographies of creative cultures
- Effectiveness, performance, awards measures of creativity
- Interactive media and/or technological impact on creativity
- Interdisciplinary considerations in creativity
- Creative content factors or international issues in campaigns
Submission Information
Submitted manuscripts will be subject to a double-blind peer review process and must not have been published or accepted for publication or currently under consideration for publication elsewhere. Electronic submissions should be sent to both special issue editors via email in Word compatible format, with all manuscripts following the Journal of Advertising guidelines. The deadline for submissions is August 1, 2007.
Special Issue Editors
Sheila L. Sasser, Ph.D.
Asst. Professor
Eastern Michigan University
College of Business
Department of Marketing
300 West Michigan Avenue
#469 Owen Building
Ypsilanti, MI 48197 USA
Phone: (734) 487-3323
Fax: (734) 487-2378
Email: ssasser@emich.edu
Scott Koslow, Ph.D.
Associate Professor
University of Waikato
Waikato Management School
Department of Marketing
Private Bag 3105
(Courier Only: 21 Ruakura Road)
Hamilton 3240
New Zealand
Phone: +64 7 838 4466 ext 8587
Fax: +64 7 838 4352
Email: skoslow@mngt.waikato.ac.nz