Managing Customers for Value
Introduction
Sage is offering free access to the November, 2006 issue of the Journal of Service Research, which is a special issue on the topic of "Managing Customers for Value"
 ARC: Community: ELMAR: Posting
|
Related ARContent: Journals |
Date: Fri, 10 Nov 2006 14:48:34 -0500
From: "Parasuraman, A" <aparasur@exchange.sba.miami.edu>
Free Online Access to Special Issue of JSR on "Managing Customers for Value"
The November 2006 issue of the Journal of Service Research is a special issue on the topic of "Managing Customers for Value." This special issue grew out of a major Thought Leadership Conference on the topic co-sponsored by the American Marketing Association, the Marketing Science Institute, and the ING Center for Financial Services at the University of Connecticut. It contains articles authored by some of the leading scholars in the marketing discipline. Sage Publications, publisher of JSR, is offering free online access to PDFs of all articles in this issue until December 31, 2006 at the following link:
http://jsr.sagepub.com/content/vol9/issue2/
Please let me know if you have any questions or comments about the special issue. Thank you.
A. "Parsu" Parasuraman
Editor, Journal of Service Research
School of Business
University of Miami
P.O. Box 248147
Coral Gables, FL 33124-6554
Tel. 305.284.5743
Email: parsu@miami.edu