Mass Customization


Mass Customization & Economic, Technical and Organizational Aspects of Product Configuration Systems; Hamburg, 21-22 Jun 2007; Deadline 13 Dec 2006

 ARC: Community: ELMAR: Posting

areas: product: call

Date: Wed, 1 Nov 2006 14:20:30 +0100
From: "Thorsten Blecker" <>

Call for Papers

Joint Conference of IMCM’07 & PETO’07
June 21-22, 2007, Hamburg/Germany

International Mass Customization Meeting (IMCM’07) &
International Conference on Economic, Technical and Organizational
Aspects of Product Configuration Systems (PETO’07)
"Innovative Processes and Products for Mass Customization”
– Business Administration – Computer Sciences – Engineering –

Conference Website

December 13, 2006 Abstract due (800 words)
January 10, 2007 Notification of authors
February 26, 2007 Final paper submission
March 23, 2007 Final authors’ notification
April 20, 2007 Revised final paper submission
June 21-22, 2007 Joint Conference IMCM’07 & PETO

Technology (TUHH), Germany by 21-22 June, 2007. Both prestigious conferences have already cooperated in 2006 in order to drive forward the research on mass customization and to close the gap between theory and practice. The 2007 international conference will be co-organized by the Hamburg University of Technology (TUHH), Technical University of Denmark, University Klagenfurt, and Instituto de Empresa Business School.

The Joint conference strives for advancing research on mass customization through providing the scientific community and practitioners with a platform, organized on a regular basis, in order to exchange ideas with respect to the new advancements taking place in this area of research. Mass customization, as a new business paradigm, trying to reconcile the principles of craft customization and mass production aims to provide customers with individualized products while achieving high cost efficiency in operations. However, the operational implementation of mass customization reveals serious challenges on management and operational systems, which must be mitigated adequately. Therefore, practitioners and re­searchers working in this field are invited to submit papers, in which they present original works and innovative ideas in mass customization. This can refer to theoretical concepts, information and managerial tools as well as best practices. All the papers will be published within the conference proceedings in the form of a hard copy. The selection of the best papers will additionally appear in a book by Springer.

Theme and Objectives

It is well-know that the design phase determines 70-80% of the costs that incur during the product lifecycle. Mass customization is especially sensitive to the outcome of the design stage and product architecture because of the high variety induced in this environment. A poor design drastically increases the costs of manufacturing and related operations. To maintain an efficient cost position, customer needs should not be mapped into single products but into a family of products, from which many variants can be derived. In this context, the product architecture determines the extent of the solution space and degree of customization to be offered to the customer. Therefore, innovations in terms of product architecture and design are necessary, so as to serve customers optimally. On the other hand, there is a very close interaction between product and process design. Processes should be designed in such a way that mass customization achieves high performance with respect to costs, delivery times and quality. Mass customization is generally more than a mere “fine tuning” of existing operational capabilities, regardless of the current position of the manufacturing firm, be it mass production or custom manufacturing. Instead, major changes in process capabilities and design are required. This may call for radical configurations and redesigns of the complete operations structure within the plant. The application of mass customization principles can also be applied in service operations. Especially in this area, there is a high requirement for research with the objective to develop and validate methods and techniques for the design and implementation of highly innovative service products and processes. Thus, to tackle these important topics, IMCM’07+PETO’07 are seeking for best practices and original research papers, which address the issues of design, control and modeling of products and processes in mass customization.  


Due to the complex and interdisciplinary disposition of these conferences, we expect contributions from Business Administration & Economics, Engineering, Computer Science, Psychology, Natural Sciences, as well as cross-disciplinary contributions from practitioners. Ongoing or completed research as well as papers with a main focus on practice and case studies are welcome  

We welcome abstracts/papers addressing any topic within the broad area of
Mass Customization, e.g.:

  • Adaptive supply chains
  • Custom order control in MC manufacturing
  • Customer and supplier integration
  • Customer-Relationship-Management
  • Customization of logistic processes
  • Design and implementation of product configuration systems
  • Design of a product architecture based on platforms and modules
  • Design sales and engineering processes
  • Implementation of configurators in practice
  • Products and processes in mass customization service operations
  • Modeling a product assortment
  • Modular sourcing and the impacts of modular products on the supply chain
  • Open Innovation
  • Organization effects of configurators
  • Personalization and advisory systems
  • Placement of the decoupling point
  • Product family management
  • Modular product architectures
  • Links between mass customization modes and modular design
  • Production and Logistic systems complexity
  • Production planning and control
  • Variety management and costs of variety

Submission of Abstracts

Authors are invited to submit original and unpublished research results/best practices for consideration in IMCM’07 & PETO’07.

Abstracts for papers should describe the nature and relevance of the problems, the research method­ology, and work-in-progress or final research results. Abstracts must not exceed 800 words and should be in MS.Word and PDF format. The font type for body text should be ‘Arial’ size 11 while the title size 12 with ‘BOLD UPPER CASE’. Abstracts for Papers should include three to four keywords and all authors’ contact information. The official conference language is English. Guidelines for final paper preparation are published under the rubric "Author Guidelines" in the menu.

Please submit the abstracts to the following Email addresses:

Prof. Dr. Thorsten Blecker
Hamburg University of Technology (TUHH)
Department of Business Logistics and General Management (5-11)
Schwarzenbergstr. 95
21073 Hamburg, Germany
Ass. Prof. Dr. Kasper Edwards
Department of Manufacturing Engineering and Management
Technical University of Denmark
Building 423
2800 Lyngby, Denmark
Prof. Dr. Gerhard Friedrich
University Klagenfurt
Department of Computer Science and Manufacturing
Universitaetsstr. 65 – 67
9020 Klagenfurt, Austria

Associate Prof. Dr. Lars Hvam
Department of Manufacturing Engineering and Management
Technical University of Denmark
Building 423
2800 Lyngby, Denmark

Prof. Dr. Fabrizio Salvador
Instituto de Impresa
Department of Operations and Technology Management
María de Molina 12-5
28006 Madrid, Spain