La Londe Seminar


The 2007 La Londe Seminar in Marketing Communications and Consumer Behavior, La Londe les Maures (French Riviera), 5-8 Jun 2007; Deadline 15 Dec 2006

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Date: Wed, 11 Oct 2006 08:54:03 +0200
From: "Merunka Dwight" <>

Call for Papers

The 2007 La Londe Seminar in Marketing Communications and Consumer Behavior
La Londe les Maures (French Riviera), June 5-8, 2007

The theme of the 2007 La Londe conference is Marketing Communications and Consumer Behavior. Topics of interest are all theoretical or empirical research which provide insight for improving the understanding of consumer behavior and management of marketing communications. The conference is organized and sponsored by the Aix-en-Provence Graduate School of Management.


Søren Askegaard, University of Southern Denmark, Odense
M. Joseph Sirgy, Virginia Polytechnic Institute & State University


Dwight Merunka, Paul Cézanne University in Aix-Marseille

Keynote Speaker

Jan-Benedict E.M. Steenkamp, University of North Carolina at Chapel Hill

Important Dates

Deadline for submission of papers: December 15, 2006
Notification of acceptance: February 26, 2007

An outcome of the seminar is a special issue of the Journal of Business Research. After the seminar, 8 to 10 papers will be selected by the conference chairs for inclusion in a special issue of the JBR. All papers will be published in the conference proceedings.

A Best Paper Award will be given to a selected outstanding paper from the conference. Full Information can be found at

If you have any questions, please contact the administrative officer Rosemary Calazel at