MSI Special-Interest Conference


Accelerating Diffusion of Innovation, Los Angeles, 15-16 Mar 2007; Deadline 1 Dec 2006

 ARC: Community: ELMAR: Posting


Accelerating Diffusion of Innovation Los Angeles, March 15 – 16, 2007

Every year, the Marketing Science Institute organizes several special-interest conferences on topics of significant importance to our member companies. These 1½-day meetings typically draw an audience of 60 to 100 marketing executives and academics, and feature invited presentations and discussions that alternate between practitioners and researchers.

In 2007, MSI will expand the scope of selected conferences by adding one half-day of presentations on advanced issues, targeted to our academic community but open to all conference attendees at no extra charge. We will take the conference content as a base for active discussion of these leading-edge developments that may shape “next practice” in the subject matter.

The first special-interest conference of 2007, co-hosted with the University of Southern California, is “Accelerating Diffusion of Innovation,” taking place in Los Angeles on March 15 – 16. This conference will focus on new thinking on the diffusion of products and services, including: diffusion models; price vs. quality as drivers of takeoff; social-network effects in diffusion; role of new and traditional media in accelerating diffusion; and global takeoff and diffusion.

We invite academic researchers to submit either a completed paper or a research abstract for possible presentation at the ½-day advanced issues session of this conference taking place on Friday, March 16. The MSI Research Review Committee will review the submissions and select a small number for presentation at the conference. MSI will provide travel and conference attendance grants for invited speakers.

Please submit your paper and/or abstract to Ross Rizley, MSI Research Director, at Please include a one-page summary describing the key takeaways and the unique contribution of your research to the development of “next practice.”

The deadline for submissions is December 1, 2006. Selection decisions will be announced by January 8, 2007.

Dominique M. Hanssens
Executive Director

Ross Rizley
Research Director