Creating Arts, Consuming Arts


Creating Arts, Consuming Arts - Rethinking the Marketing Perspective, Issue of Consumption, Markets and Culture edited by Finola Kerrigan, Dirk vom Lehn and Daragh O'Reilly; Deadline 30 Nov 2007

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Date: Mon, 25 Sep 2006 18:50:34 +0100
From: "Finola Kerrigan" <>

Special Issue of Consumption, Markets and Culture:
Creating Arts, Consuming Arts – Rethinking the Marketing Perspective

Guest Editors:

Finola Kerrigan
Department of Management
School of Social Science and Public Policy
King’s College London
150 Stamford St
London SE1 9NH
Tel: 0044 207 848 3882

Dirk vom Lehn
Department of Management
King’s College London

Daragh O’Reilly
School of Management
University of Sheffield

Interest in the arts has increased in recent years among both academics and policy makers. In many countries, cultural policy has moved from viewing the arts in terms of the funding and administration of certain kinds of artistic and heritage culture to viewing them as a tool for social inclusion, community development and urban regeneration. At the same time, corporations have moved to take advantage of different kinds of corporate social opportunities offered by the arts.  Furthermore, the boundaries between different art and heritage forms are becoming blurred; and the boundaries between what is and is not considered art are being pushed and interrogated both by artists themselves and commentators on the arts.  Amidst all of these developments, marketing has been both criticized and praised for its increasing importance in arts and cultural organizations.

This call for papers for a special issue of Consumption, Markets and Culture emerges from the ongoing seminar series entitled ‘Rethinking Arts Marketing’ funded by the UK Economic and Social Research Council.  This series was conceived in order to address the current state of research in arts marketing, methodological issues in researching arts marketing and the future of arts marketing scholarship.  There is a need for more empirical, critical, cross-disciplinary and integrative work, and for work which places greater emphasis on consumption and culture in a wider range of ‘art’ sectors.

Because of its international, interdisciplinary and critical-reflexive ethos on relevant areas, Consumption, Markets and Culture represents an appropriate site within which to bring together different perspectives on these relationships. In addition, this special issue would continue the dialogue started in Consumption, Markets and Culture with the March 2002 issue on aesthetics and management, and continued in June 2006 with art and oppression.  The editors invite the submission of conceptual or empirical papers which draw upon e.g. critical marketing, anthropology, literary criticism, sociology, semiology, or cultural, media, gender or performance studies in analyzing the production and consumption of the arts and heritage in relation to the market. The call is open to papers on for-profit and not-for-profit issues; on contemporary or historical studies; on ‘low’ or ‘popular’ as well as ‘high’ forms of culture, including e.g. film, dance, literature, television, museums, advertising, photography, opera, and all kinds of music. There follows an indicative, but not exhaustive, list of possible topics:

  • Marketing theory and arts marketing
  • Arts and heritage marketing discourse
  • Technologies and modes of enquiry in researching arts and heritage marketing and consumption
  • Cultural policy and the arts market
  • Social arts marketing – social exclusion/inclusion
  • The politics of evidence in arts funding and advocacy
  • Expressive culture and the politics of identity
  • The role of the arts in a marketized society
  • The artist as symbol-maker in the sign economy
  • Corporate intrusion in the arts
  • The arts and the celebrity market
  • The new artrepreneurs and cultural corporates
  • The interrelationship of social networks and the creative process
  • Exchange, identity and the art market
  • New technology, new product development and the arts market
  • The relationship between the artist and the marketer
  • The role of cultural intermediaries
  • Authenticity, art and the market
  • The role of the audience in artistic production

Eligible papers should take into consideration the editorial policy and intended audience of Consumption, Markets and Culture [], as well as the particular focus and intent of this special issue. Manuscripts should be submitted by email no later than Friday, 30th of November 2007 to Finola Kerrigan at King’s College London ( in accordance with the journal submission guidelines to be found at  Please address any queries regarding the special issue to Finola Kerrigan (, Daragh O’Reilly ( or Dirk vom Lehn ( The aim is to publish the special issue in 2009. Authors of papers that are currently under review or who will submit their manuscript before the special issue due date, may indicate if they wish to have their paper published in the special issue upon acceptance.