ARC: Community: ELMAR: Posting areas: methods: dialog

Related ARContent: Scales, Metrics

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Date: Wed, 13 Sep 2006 13:37:47 +0100
From: Chris Raddats <Chris.Raddats@dom01.mbs.ac.uk>

Dear colleagues,

I am trying to find out whether anyone knows of any scales that measure the construct of success in a corporate setting. My research area is how services can help traditionally product-centric businesses to achieve differentiation and success (think IBM), although a multi-faceted approach to measuring this construct which does not concern services would also be valuable.

Whilst success can be measured corporately by such things as profitability and shareholder returns, these don’t measure the success of a company’s services operations, e.g. services may contribute financially, but they can also provide barriers to entry against competitors and enhance customer satisfaction. Equally, financial metrics for a services operation are not always available for every company so comparison is difficult. In summary I believe that the success of the company’s services operations is multi-faceted and requires financial, strategic and market-based measures to assess it.

I haven’t found any scales that measure corporate success, even after reading the two popular books of scales by Bearden & Netemeyer (1999) and Bruner II et al (2001). Can anybody help?

 
Best regards and thanks in advance,

 
Chris Raddats (chris.raddat@dom01.mbs.ac.uk)
Doctoral Programme Member,
Manchester Business School,
The University of Manchester,
Oxford Road
Manchester,

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