International Cases


Call for cases from Australia, New Zealand, and Asia for International Marketing by Czinkota and Ronkainen, which is being adapted for the Asia Pacific region

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Date: Tue, 12 Sep 2006 18:26:24 +1000 (EST)
From: Craig Julian <>


The International Marketing text book by Czinkota and Ronkainen is being adapted for the Asia Pacific Region and it is expected to be published in 2007. We are seeking cases from Australia, New Zealand, and the Asia Pacific to be included in the text. The publishers will pay a nominal fee of about AUD100 for the cases that are accepted for publication in this International Marketing Text book. The cases should be approximately 2-3 pages in length and a suggested solution for each case (about one page long) should also be included in the submission of your case. You can submit cases for any of the following chapters in the book that we need cases for.1. Introduction to International Marketing; 2. The Economic Environment; 3. The International Political-legal Environment; 4. The Cultural Environment; 5. International Marketing Research; 6. Foreign Market Entry; 7. Logistics and Channels of Distribution; 8. Product Policy in International Markets; 9. Brand Management in International Markets; 10. International Services Marketing; 11. Pricing in International Markets; 12. International Communication and Promotion; 13. International Marketing Planning, Implementation and Control; 14. The Future of International Marketing.
Completed cases should be sent on or before 7th October 2006 to either:
Professor Gabriel Ogunmokun,
Email: ;
OR Associate Professor Craig Julian,