CRM Simulation Game


Marianna Sigala is looking for a business game or classroom software for a class in Customer Relationship Management

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Date: Fri, 8 Sep 2006 10:32:18 +0300
From: "Marianna Sigala" <>

Dear colleagues,
I am trying to find a business game, simulation and/or a software educational programme that I can use for my class in Customer Relationship Management
Does anyone use any software for CRM teaching or any CRM related concept , e.g. calculation of customer lifetime value?
I would highly appreciate any help on this and as soon as compile feedback received, I will share it back with all of you
many thanks in advance
with kind regards

Marianna Sigala, PhD
Lecturer in Operations & Production Management
The Business Administration Department
University of the Aegean
Michalon 8
Chios, GR-82100