Crisis Management
Introduction
Dan Laufer created a Crisis Management course, parts of which could be integrated into others' traditional courses. He also seeks new materials on this topic.
ARC: Community: ELMAR: Posting
areas: management: syllabus
Dan Laufer has created a course on Crisis Management. Some professors might be interested in integrating some of the teaching material into more traditional Marketing courses. He also seeks additional teaching material to incorporate in his course. He can be reached at danlaufer@aol.com.
The syllabus can be seen at
http://www.marketingpower.com/content127785.php
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