Comparison-Shopping Services and Agent Designs


Call for chapters for a book edited by Yun Wan to be published by the Idea Group; Proposal deadline 1 Dec 2006

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Date: Fri, 18 Aug 2006 09:08:17 -0500
From: "Wan, Yun" <>

"Comparison-Shopping Services and Agent Designs"

A book edited by Yun Wan, University of Houston, Victoria

Book Site:


This book tries to provide a comprehensive coverage of existing research on comparison-shopping services and the comparison-shopping agent design. The topics include but are not limited to: the business model of comparison-shopping, the vendor strategy of participating in comparison-shopping, consumer behavior when using comparison-shopping services, and technical design and sophistication of the services, etc.

Objective of the Book

This book aims at providing:

  1. A summary of existing research on comparison shopping, and
  2. A cross-discipline overview and references for researchers and practitioners interested in this field

Studies on comparison-shopping have been conducted from marketing, psychology, economics, electronic commerce, human computer interaction, and intelligent agents, etc. It is beneficial to compare these findings and research models from different perspectives, synthesize them and boost the research in this field to a higher level. This book aims to lead the effort in this direction.

Target Audience

This book is targeted to both academic researchers and industry practitioners. It is especially useful for those who have no prior knowledge in this field and want to have an overview and references in the field; and those specializing in one research discipline in comparison-shopping and want to know how it has been conducted in other disciplines. Managers in electronic commerce would also find this book useful in terms of getting a broad view of searching engine marketing beyond SEO.

Recommended Topics

  1. The Business Issues
    1. The basic business model of comparison-shopping
    2. The structure of the comparison-shopping market
    3. The impact of comparison-shopping on the electronic market
    4. The vendor strategies in comparison-shopping
    5. Strategy of service providers in comparison-shopping
    6. The development of the comparison-shopping market: now and future
    7. The future of agent-driven electronic commerce
    8. The methodology on the study of the comparison-shopping market
  2. The Consumer Behavior Issues
    1. How do consumers use comparison-shopping?
    2. The decision strategy of online shoppers
    3. The efficiency and effectiveness of comparison-shopping agents in assisting online shopping
    4. Critical issues in using comparison-shopping for online shoppers
  3. The Service Design and Technical Issues
    1. The classification of comparison-shopping services
    2. The deficiency of current service design
    3. The principle of good design for comparison-shopping services
    4. The working mechanism of comparison-shopping agents
    5. The current challenges of agent design
    6. The impact of component-based software engineering on comparison-shopping agent design
    7. The product information standardization for comparison-shopping services
  4. Other important issues related to comparison-shopping, e.g. public policy and legal issues.


Researchers and practitioners are invited to submit on or before December 1, 2006, a 2-5 page manuscript proposal clearly explaining the mission and concerns of the proposed chapter. Authors of accepted proposals will be notified by January 15, 2007 about the status of their proposals and sent chapter organizational guidelines. Full chapters are expected to be submitted by April 30, 2007. All submitted chapters will be reviewed on a double-blind review basis. The book is scheduled to be published by Idea Group Inc.,, publisher of the Idea Group Publishing, Information Science Publishing, IRM Press, CyberTech Publishing and Idea Group Reference imprints.

 Contact Information

Yun Wan
Assistant Professor, Computer Information System
University of Houston, Victoria
Telephone/Fax: 281-201-4223
Address: 14000 University Blvd, Sugar Land, TX 77479


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