Marketing Communications: Trends and Developments


Special Issue of the EuroMed Journal of Business, Guest Editors Ioanna Papasolomou, Tony Proctor and Alkis Thrassou; Deadline 8 Jan 2007

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Date: Mon, 31 Jul 2006 11:17:39 +0300
From: "Ioanna Papasolomou" <>

Call for papers
Marketing Communications: Trends and Developments

Guest Editors:

Dr Ioanna Papasolomou
Associate Professor, Marketing Department, School of Business, Intercollege

Dr Tony Proctor
Professor in Marketing, Department of Leadership and Management, Chester Business School, Univeristy of Chester

Dr Alkis Thrassou
Head of Marketing Department, School of Business, Intercollege

 Manuscripts are invited for the EuroMed Journal of Business (  The EMJB aims to provide a platform for new ideas in business – the thinking, theory and practice – and a forum for debating issues that arise. In this way the journal strives to facilitate the interchange of information among researchers on a worldwide basis and assist both academics and practitioners to keep up-to-date with developments in business in the European and Mediterranean region.  The Journal intends to provide a forum for the exchange of the latest research ideas and best practice.  It seeks to publish academically robust, well written, papers which will communicate clearly on business related issues in the European, Mediterranean and neighboring regions.  EMJB is approved by Cabell’s directory and a candidate for ICI Citation Index.

This special edition, entitled “Marketing Communications: Trends and Developments”, has evolved as a result of the growing interest among researchers and scholars in marketing communications area, an area of increasing importance in the European, Mediterranean and neighboring regions that are faced with challenges such the increasing competition from China and the US. Additionally, over the centuries these regions have evolved into multi-cultural societies broken down into sub-cultures with distinct characteristics which have implications for branding and marketing communication activities undertaken by corporations.  Manuscripts that consider the following topics are suitable for the special issue:

  • Integrated marketing communications
  • New media: Internet, direct-response
  • Marketing public relations
  • Advertising (creative advertising, post-modernism in advertising)
  • Sales promotion
  • Direct marketing
  • Personal selling and sales management
  • Branding and brand management
  • Business-to-consumer and business-to-business
  • Measuring attitudinal/behavioural response

Submissions must be original contributions and not under consideration for any other publication. Three copies of the manuscript should be submitted in double line spacing with wide margins.  As a guide, articles should be between 4,000 and 6,000 words in length. A title of not more than eight words and a short abstract should be provided. A brief autobiographical note should also be supplied including full name, affiliation, e-mail address and full international contact details.  Papers should strictly follow the Author guidelines to the EuroMed Journal of Business (EMJB)  

The deadline for paper submission is January 8, 2007.

Copies of the paper should be sent to Dr Ioanna Papasolomou at the following address:

Dr Ioanna Papasolomou, Associate Professor, School of Business, Intercollege, 46 Makedonitissas Avenue, P.O.Box 24005, 1700 Nicosia, Cyprus, Tel: (00 357) 22 841615, Fax: (00 357) 22 353722, Email:

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