WARC to Publish JAR


World Advertising Research Center will now publish the Journal of Advertising Research

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Date: Thu, 27 Jul 2006 11:56:24 +0100
From: "James Aitchison" <James.Aitchison@warc.com>

The Advertising Research Foundation Partners with World Advertising Research Center to Publish the Journal of Advertising Research
July 27, 2006 (New York, NY) – The ARF (Advertising Research Foundation) and World Advertising Research Center (WARC) are delighted to announce that the quarterly Journal of Advertising Research (JAR) is now being published by WARC on behalf of the ARF.
The JAR provides marketing professionals with shared insights to help them make better advertising decisions. It has been published since 1960 and is one of the industry’s premier journals. It is available in print format and at www.jar.warc.com.
WARC will produce, print and distribute the JAR to subscribers and ARF members. WARC plans to significantly expand the online presence of JAR and, for the first time, ARF members will have online access to the JAR archive. WARC has also announced a major marketing campaign, designed to build the JAR brand in Europe and Asia as well as the US.
"The JAR encourages thought-leaders from all parts of our industry to contribute innovative studies and useful insights to the journal. The capabilities of World Advertising Research Center will enable practioners and academics alike to contribute on a more convenient and timely basis," said Dr. Joseph Plummer, chief research officer at the ARF and editor of the JAR.
Robin Sutton, WARC’s managing director adds, "I am delighted that the ARF has selected World Advertising Research Center to publish the JAR. The publication is rightly held in the highest esteem by marketing practitioners and academics alike, amongst whom WARC has its own reputation as a provider of top quality information."
For more information please contact:
Stacy Heatherington
Marketing Director
432 Park Avenue South, 6th Floor
New York, NY 10016
Tel: 212.751.5656
Email: stacy@theARF.org
Matthew Coombs
Publishing Director
Farm Road
Oxfordshire RG9 1EJ
Tel: +44 1491 418644
Email: matthew.coombs@warc.com
About ARF: Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better advertising decisions. ARF members include more than 300 advertisers, advertising agencies, associations, research firms, and media companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at www.thearf.org
About WARC: The World Advertising Research Center is a specialized publisher of information to the advertising, marketing and research community. It provides professionals and academics with cutting-edge thinking across all areas of marketing communications. www.warc.com

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