Internet and Intl Marketing of SMEs

July 15, 2006

Internet and Intl Marketing of SMEs

Introduction

Special Issue of the Intl J of Internet Marketing and Advertising on The Role of the Internet in the International Marketing of SMEs; Deadline 1 Jan 2007

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Date: Fri, 7 Jul 2006 13:15:58 +0300
From: "Demetris Vrontis" <vrontis.d@intercollege.ac.cy>

Call for Papers
International Journal of Internet Marketing and Advertising (IJIMA)
ISSN (Online): 1741-8100 – ISSN (Print): 1477-5212

Special issue on:

Breaking the Barriers – The Role of the Internet in the International Marketing of SMEs

Guest Co-editors:

Demetris Vrontis, Associate Dean, School of Business, Intercollege, Cyprus
Alkis Thrassou, Head, Marketing Department, School of Business, Intercollege, Cyprus

About the IJIMA

The IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.

Manuscripts are solicited for a special issue of International Journal of Internet Marketing and Advertising. The articles in this special issue will present current, state-of-art research and critical thinking, designed to equip scholars and practitioners with the knowledge-base necessary in this specific area of marketing.

The Theme

The debate on global marketing has captured the interest of both academics and practitioners and has produced a wide array of divergent viewpoints. While the subject of international marketing itself is much discussed, it rarely concentrates on smaller organisations, thereby overlooking a vital segment of businesses and underestimating their international potentialities. The internet is indisputably a principal tool of the international marketing strategies of SMEs and the first true leverage against the larger more powerful competitors.

Aiming at the epicentre of world business transformation this Special Issue will attempt to fill this knowledge-gap by attracting papers on SME internationalisation involving substantial utilisation of the internet. It intends to provide an outlet for research on small businesses and the role of the internet in the development and implementation of their international marketing strategies. The work will cover marketing situations, analyses and cases that can be useful for academics and practitioners.