ACR Pre-Conference Event

Introduction

2006 Association for Consumer Research Preconference, Exploring How Neuroscience Can Inform Consumer Research, Orlando, 28 Sep 2006; Registration Deadline 1 Sep 2006

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Preconference on Decision Neuroscience

https://www.bus.umich.edu/neuroacrp/

2006 Association for Consumer Research Preconference

Exploring How Neuroscience Can Inform Consumer Research

Orlando, Florida

September 28, 2006

This preconference is designed to explore how neuroscience can inform consumer behavior and decision-making and to discuss how neuroimaging can complement other research methods to advance our understanding of consumers. It features a series of presentations by researchers from the neurosciences, psychology, economics, and consumer behavior; and concludes with a panel discussion with eminent scholars from marketing and psychology. We hope you’ll be able to join us.

The preconference will be held on Thursday, September 28, 2006, 8 a.m. to 5 p.m., at the Renaissance Orlando Resort at Seaworld, in Orlando, Florida.

If you have any questions, please e-mail the preconference chairs: Jim Bettman (jrb12@duke.edu) or Carolyn Yoon (yoonc@umich.edu).

Registration Deadline 1 Sep 2006


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